Senior Manager, Marketing Activation & Operations

LG Ad Solutions

About The Position

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape. The Opportunity The Senior Manager, Marketing Activation & Operations is a senior individual contributor role responsible for the execution and operational delivery of marketing programs across channels. This role plays a critical part in ensuring marketing initiatives are implemented with speed, consistency, and a high bar for quality. Operating within an established strategic direction, this role focuses on turning priorities into live, well-executed programs. The Senior Manager is expected to take full ownership of day-to-day marketing activation, bringing together creative thinking, fast execution instincts, and sound operational judgment. This role is well suited to an experienced Manager or Senior Manager who thrives in a fast-moving environment, enjoys owning work end to end, and takes real satisfaction in delivering high-quality marketing that is seen, used, and impactful.

Requirements

5-8+ years of experience in marketing, lifecycle marketing, growth marketing, or a related role
Hands-on experience executing campaigns and reporting in HubSpot or a comparable marketing automation platform
Strong writing and editing skills, with demonstrated success producing clear, effective marketing copy
Passion for operating across both creative execution and operational systems
High attention to detail, strong organizational skills, and a bias toward action
Comfort operating in a consistently high-gear role on a capable, high-performing team
Strong team player with the ability to work effectively across functions
High internal standards for quality and follow-through

Responsibilities

End-to-End Marketing Activation Ownership
Serve as the primary owner responsible for getting marketing work live across owned channels, with a particular focus on organic social and email
Work cross-functionally with Creative, Events, Product Marketing, Web Development and others to gather inputs and ensure work is ready to deliver
Take full responsibility for the quality, accuracy, and timeliness of execution across assigned programs
Writing, Visual Direction & Publishing Ownership
Act as the day-to-day writer and publisher for organic social and email
Draft, edit, and finalize B2B marketing copy that is clear, effective, and aligned
Provide clear creative direction to the Creative team for visual assets (e.g., hero images, supporting graphics)
Adapt leadership inputs and direction into polished, ready-to-deliver content while preserving voice and intent
Apply strong editorial judgment to determine when work is ready to deliver and when refinement is required
Operational Control of Email, Data & HubSpot
Own day-to-day execution of social and email programs within HubSpot, including drafting, building, segmentation, QA, and deployment
Build and manage lists, segments, and basic workflows to support accurate targeting, reliable delivery, and clean downstream data
Perform ongoing data quality checks related to email execution, including list hygiene, field usage, and segmentation logic
Conduct validation, quality control and cleanup on CRM data
Maintain naming conventions, operational hygiene, and executional consistency to support reporting and contribute to the long-term vision of a trusted, scalable marketing database