Senior Manager, Market Intelligence & Development

Karius•Redwood City, CA

1d•Hybrid

About The Position

We are seeking a talented Senior Manager, Market Intelligence and Development to join our Marketing team, bringing expertise in market research and market development strategy execution. In this role, you will support go to market strategies for new products, lead comprehensive market analyses for new business opportunities, and drive market research initiatives that surface customer insights across the organization. You will partner closely with Product, Commercial, Medical Affairs, Customer Success, User Experience and Engineering to build a company-wide approach for gathering, assessing, and acting on customer insights related to Karius' products and platforms. You will play a central role in deepening our understanding of the customer, including maintaining a clear view of the competitive landscape and emerging product innovation opportunities. This role calls for a strategic thinker with strong analytical skills, a collaborative mindset, and a genuine passion for turning market intelligence into actionable business decisions.

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences or equivalent. Advanced degree preferred.
A minimum of 8 years of relevant related experience with 3+ years of work experience required in Sales, Finance, Marketing, Analytics, Market Research, and/or Strategy consulting.
Proven track record of translating market insights into successful business strategies.
Strong expertise in market research tools, business intelligence platforms and Microsoft Excel.
Experience developing and maintaining market models, including business case development and sales forecasting, preferred.
Experience with go to market strategies for new product launches, including analysis of market opportunities, development of product positioning and messaging, creation of product resources and collateral, gathering of customer insights, and project management of operational logistics.
Expertise in conducting competitive analyses and generating actionable recommendations.
Excellent communication and presentation skills, with the ability to convey complex data to diverse audiences.
Passionate, purpose-driven, and excited about Karius’ mission.
Mastered your craft, with a desire to share knowledge and develop as a leader.
Detail oriented with exceptional organizational and time management skills.
Endless curiosity and a need to dive deeper for understanding.
Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders.
Self-starting mentality and ability to drive results.
Strong project management skills with the ability to build schedules and mitigate against timeline delays.
Ability to work independently but also be an excellent team player.
Ability to work effectively and efficiently in a fast paced (startup) environment.
Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems.

Nice To Haves

Advanced degree preferred.
Experience developing and maintaining market models, including business case development and sales forecasting, preferred.

Responsibilities

Partner cross functionally across Product, Commercial, Medical Affairs, Customer Success, User Experience, and Engineering to develop and execute comprehensive market research plans supporting new product launches, market expansions, and ongoing commercialization.
Serve as project leader for market research studies, including development of the budget, project objectives, design, vendor oversight, monitoring of data collection, data analysis, and interpretation
Develop relevant and compelling presentations of market research insights and competitive landscape overview for key stakeholders, including Commercial Leadership and Leadership Team.
Support new product launches, assisting with the development of go-to-market strategies, soft launches, pilot programs and customer insight gathering.
Work with stakeholders identify KPIs for launch success; assess and communicate progress pre- and post-launch
Develop initial commercial materials and sales enablement resources for new products in partnership with the Director, Sales Enablement.
Work with stakeholders to identify KPIs for launch success, and assess and communicate progress before and after launch.
Leverage market knowledge, primary and secondary data, and KPIs to develop short-term and long-term forecasts, commercial opportunity assessments, and uncertainty analyses.
Monitor the competitive and market landscape, staying abreast of new product launches, key publications, and commercial activities.
Develop and implement a framework for sharing competitive insights to key stakeholders across the company, with a focus on strategic implications.
Assist the Director, Sales Enablement and Sr. Manager, Sales Training with developing sales training and resources to effectively counter competitive threats.