Senior Manager, Lifecycle Marketing
About The Position
Bilt is seeking a Senior Manager, Lifecycle Marketing to own activation and retention for Bilt Rewards members and network partners. The role designs personalized user journeys across email, push, and text using predictive affinity modeling and user-level engagement patterns. It partners across product, product marketing, engineering, and data to bring lifecycle programming to life and increase adoption of benefits and key product offerings. This is a hands-on individual contributor role on the Growth team's Lifecycle pod. The person will work autonomously, make strategic decisions alongside a lifecycle partner, and operate in a fast-paced environment. The position is responsible for building and optimizing lifecycle journeys and campaigns, supporting their technical implementation, and using performance insights to improve outcomes.
Requirements
- At least 5 years of lifecycle marketing experience.
- Strong intuition for users and the ability to balance customer experience with business needs.
- Extensive experience working in Braze and strong knowledge of Liquid.
- Expertise building emails with HTML and CSS.
- Experience working with engineering to trigger, power, and automate campaigns in Braze.
- Exposure to marketing technology platforms such as Census, Segment, or FullStory.
- Strong communication skills, creative problem-solving ability, and attention to detail.
- Ability to thrive in a fast-paced startup environment with ambiguity.
Nice To Haves
- Design and/or copywriting skills.
- Experience with email deliverability.
Responsibilities
- Develop and build personalized, contextual lifecycle journeys in Braze to address business goals across teams.
- Create and evolve email templates using HTML, CSS, and Liquid to scale and automate lifecycle programming.
- Arbitrate content at the user level so members receive relevant content at the right time.
- Partner with the data team to establish lifecycle dashboards and monitor campaign volumes and metrics.
- Report on campaign performance and use insights to optimize lifecycle content.
- Work with product marketers to map user journeys and identify experimentation and growth opportunities.
- Integrate and leverage AI tooling to improve lifecycle workflow efficiency.
- Implement rigorous campaign quality assurance processes.
- Collaborate with engineering teams on technical implementations and eventing architecture.
Benefits
- Competitive salary, equity, and an annual performance-based bonus.
- Health insurance for the employee and their loved ones from day one.
- One Medical membership.
- Wellness stipends and family programs.
- 401(k) plan with a match.
- Commuter FSAs.
- Unlimited paid time off.
- Exclusive employee-only Bilt Points.
- Team events.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
