Senior Manager, Lifecycle Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

34d•Onsite

About The Position

Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across its portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This role offers an opportunity to enhance the strategic and business impact of the CRM program by developing journeys, cross-brand initiatives, and an AI-forward CRM stack for a rapidly growing, multi-brand portfolio. The company is building with AI as part of its operational approach and seeks individuals curious about AI-assisted tools and eager to adopt them.

Requirements

5-7+ years in lifecycle, CRM, or retention marketing.
At least 1-2 years of experience managing direct reports.
Experience owning lifecycle/CRM across multiple brands or business lines.
Technical fluency with ESPs such as Braze, HubSpot, and/or Klaviyo, and comfort managing individuals who build within these platforms.
Familiarity with Rockerbox or similar attribution/measurement tools, and a clear point of view on incrementality testing.
Expertise in triggered emails, including welcome series and cross-brand journey audits.
Strong analytical instincts, with comfort using Snowflake or similar tools and the ability to translate data into a clear testing and journey roadmap.
Experience building or rebuilding a lifecycle program, not just optimizing an existing one.
Comfort with AI tools as a genuine workflow accelerator for team output and personal productivity.
DTC e-commerce background is required.
Multi-brand experience is strongly preferred.
Ability to think in terms of journeys and funnels, rather than just lists and blasts.
Understanding of consumers, balancing data with real consumer insight.
Proven ability to develop people, ensuring team members know expectations and improve through investment.
Comfort being hands-on with data and platforms while also owning the strategic narrative.
Belief that AI is rapidly changing the job and willingness to use it to move faster and think better.
Enthusiasm for multi-brand complexity, viewing different funnels and customer relationships as a feature, not a bug.
Strong communication skills, capable of translating performance data into insights for both the team and senior stakeholders.
Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship is not offered.

Nice To Haves

Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice-to-have
Extend our AI lifecycle stack — a knowledge base of what has and hasn't worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day
Build a cross-brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single-brand performance

Responsibilities

Lifecycle and CRM strategy across all seven Havenly Brands properties, encompassing email, SMS, and push notifications. This includes journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs.
Day-to-day management and development of a team, planned to include one or two associates and indirect direction of a nearshore execution team.
Develop cross-brand lifecycle programs to identify and build journeys that guide customers across the Havenly portfolio.
Expand channel usage, scaling SMS and push notifications into full lifecycle channels.
Develop new journey strategies and build sequencing across brands in partnership with Product and Engineering.
Oversee the campaign calendar across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative teams.
Maintain brand voice integrity across the portfolio, ensuring shared lifecycle infrastructure and cross-brand programs do not homogenize distinct brand voices.
Establish a consistent, clear, and actionable measurement and reporting cadence for performance narratives to leadership.
Manage deliverability and list health across seven sending domains, focusing on sender reputation, consent hygiene, sunset policies, and operational discipline to maintain inbox visibility as volume scales.
Ensure compliance with email and SMS regulations (CAN-SPAM, CCPA/GDPR, TCPA), including consent capture, preference management, and audit-readiness as SMS volume increases.
Manage vendor and platform relationships, including Braze and evaluation of adjacent tools.