Senior Manager, Lifecycle & Digital Marketing

Arbonne International LLC•Irvine, CA

6h•Onsite

About The Position

Arbonne is seeking a strategic and growth-minded Senior Manager, Lifecycle & Digital Marketing to lead and scale our global CRM and lifecycle marketing function. This role will shape how we engage, support, and retain our community through personalized, data-driven strategy and thoughtful, scalable marketing automation. You will own lifecycle strategy, Salesforce Marketing Cloud governance, and cross-channel journey optimization while influencing digital experience improvements across site, SEO, and conversion touchpoints. Reporting to the CMO, this leader will manage a team and serve as the strategic owner of our CRM ecosystem, driving retention, revenue growth, and digital excellence across the organization.

Requirements

8+ years of experience in lifecycle marketing, CRM, or digital roles with increasing strategic scope.
3+ years of experience leading teams and driving cross-functional alignment.
Deep expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, segmentation, and personalization best practices.
Hands-on experience using Google Analytics (GA4) to analyze web and lifecycle performance.
Strong understanding of customer lifecycle strategy, retention marketing, and personalization frameworks.
Working knowledge of SEO fundamentals and conversion rate optimization best practices.
Strong analytical and strategic thinking skills, with the ability to communicate clearly at an executive level.
Bachelor’s degree in Marketing, Business, or a related field.

Nice To Haves

Experience in direct sales, network marketing, or relationship-based business models a plus.

Responsibilities

Own and evolve the global lifecycle marketing strategy across acquisition, new Customer and Consultant onboarding, activation, engagement, retention, and reactivation to support long-term growth and loyalty.
Build scalable segmentation and personalization frameworks that strengthen relationships and increase customer lifetime value.
Define lifecycle roadmaps aligned to enterprise growth priorities and integrated campaign plans.
Advance customer lifecycle marketing from campaign execution to a strategic growth driver that strengthens long-term loyalty and business performance.
Serve as business owner of Salesforce Marketing Cloud, ensuring optimal use of Journey Builder, Automation Studio, segmentation, and personalization capabilities.
Define and manage the CRM platform roadmap, governance standards, integrations, and testing frameworks.
Oversee deliverability best practices and automation efficiency across global markets to ensure consistency, performance, and scalability.
Partner with technical and data teams to maintain platform health, data integrity, and innovation within the CRM ecosystem.
Leverage CRM, behavioral, and GA4 insights to inform site experience, landing page optimization, and digital merchandising strategies.
Apply SEO fundamentals and conversion rate optimization principles to strengthen lifecycle entry points and improve overall digital performance.
Identify testing and personalization opportunities that connect CRM segmentation with onsite digital experience.
Partner cross-functionally to enhance the digital journey at every stage of the customer lifecycle.
Utilize Google Analytics (GA4) and CRM data to analyze customer behavior, conversion paths, and lifecycle performance.
Establish testing frameworks across lifecycle and digital touchpoints to drive continuous improvement.
Define and track KPIs including engagement, retention, LTV, conversion, and revenue contribution.
Deliver clear, actionable insights and growth recommendations to senior leadership.