Senior Manager, Lead Marketing

Vacatia•Kissimmee, FL

15d•Hybrid

About The Position

Vacatia is looking for a driven and results-oriented Senior Manager, Lead Marketing to lead field marketing performance across multiple regions. In this role, you�ll oversee Partnerships Managers and field event teams, ensuring strong execution, consistent brand standards, and achievement of lead generation and revenue targets. You�ll serve as a key link between strategy and execution�partnering with senior leadership while working closely with regional teams to optimize event performance, staffing, and market impact. If you thrive in a fast-paced, data-driven environment and enjoy leading teams across multiple markets, this role offers a significant opportunity to make a measurable impact.

Requirements

5+ years of experience in field marketing, event marketing, or lead generation
2+ years of experience managing teams
Experience overseeing multi-market or regional operations preferred
Background in hospitality, vacation ownership, or timeshare marketing is a plus
Strong leadership and coaching skills with a focus on accountability
Data-driven mindset with experience managing performance metrics and budgets
Excellent communication and organizational skills
Proficiency in Microsoft Office; CRM/reporting tools experience a plus
Ability to thrive in a fast-paced, results-driven environment
Valid driver's license required

Responsibilities

Lead & Develop Teams: Manage and coach Partnerships Managers across East and West regions. Drive accountability and performance across geographically dispersed field teams. Support ongoing team development and training initiatives.
Drive Performance & Results: Own performance across leads, package sales, and revenue against targets. Analyze results to identify trends and implement improvements. Address performance gaps with actionable strategies.
Optimize Field Marketing Operations: Partner on event scheduling, staffing allocation, and productivity optimization. Ensure consistent execution of brand standards and lead qualification processes. Maintain high-quality event experiences across all markets.
Support Strategy & Growth: Contribute to budget planning, staffing models, and expansion initiatives. Monitor market conditions, venue effectiveness, and competitive activity. Provide regular performance updates and insights to leadership.