Senior Manager, Launch Program Management

ServiceNow•Boston, MA

6d•$148,900 - $232,700•Hybrid

About The Position

The Senior Manager, Launch Program Management sits at the center of strategic product launches and market activations. This role partners closely with Launch Office leadership and fellow launch program managers to orchestrate ServiceNow's most strategic product launches and market activations. Working across Product and Solutions Marketing, Product Management, Brand, Digital, Global Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, and Executive Leadership, this role ensures major innovations reach customers with clarity, speed, and impact. Success requires equal parts strategist, operator, problem solver, and conductor. The candidate will navigate ambiguity, manage competing priorities, anticipate risks, and maintain calm when timelines compress and stakes rise. The ideal candidate is energized by complexity, obsessed with execution excellence, and motivated by ownership. They thrive in fast-moving environments, enjoy solving difficult coordination challenges, and love being on the front line of ServiceNow's most important company moments.

Requirements

10+ years of experience leading complex marketing, product launch, program management, or business operations initiatives within enterprise technology organizations
Proven success leading high-visibility product launches involving multiple cross-functional stakeholders and executive leadership teams
Experience managing large-scale programs with numerous concurrent workstreams, dependencies, and competing priorities
Demonstrated ability to deliver results in fast-moving environments with compressed timelines and evolving business needs
Experience developing executive communications, launch readiness reviews, business updates, and leadership presentations
Experience supporting large-scale customer events, major announcements, product launches, or strategic market moments
Expert in Microsoft Loop, PowerPoint, Excel, and collaborative productivity platforms
Strong proficiency with project and program management tools such as Workfront, Asana, Monday.com, Smartsheet, Wrike, or similar
Experience leveraging AI to improve workflow efficiency, planning, content development, or operational execution
Experience building executive dashboards, launch scorecards, and program reporting
Strong analytical and organizational skills with the ability to synthesize large amounts of information into actionable insights

Nice To Haves

Core Competencies: Launch Program Leadership, Program Orchestration, Portfolio Thinking, Executive Presence, Strategic Agility, Stakeholder Influence
Differentiating Attributes: Thrives in high-pressure, high-visibility environments; exceptional ownership and accountability; energized by launch days and company announcements; meticulous attention to detail with strategic big-picture view; maintains composure under pressure; passionate about bringing innovation to market; AI-native mindset; relentless follow-through and bias for action; enjoys solving complex coordination challenges.

Responsibilities

Lead planning and execution for Tier 1 and Tier 2 product launches and strategic market activation initiatives
Build and manage integrated launch plans spanning multiple workstreams, stakeholders, milestones, dependencies, and critical paths
Translate portfolio priorities into coordinated launch plans that align product readiness, marketing activation, executive communications, and field preparedness
Drive launch readiness reviews, executive checkpoints, and decision-making forums
Serve as the central orchestrator across launch workstreams, ensuring alignment, accountability, and timely delivery of commitments
Coordinate execution across Product and Solutions Marketing, Brand, Digital, Creative, Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, Product Management, and Analytics teams
Facilitate dependency management, issue resolution, and cross-functional alignment across multiple concurrent initiatives
Anticipate and proactively mitigate risks, blockers, competing priorities, and execution gaps before they impact launch success
Lead launch-day command center activities and rapid-response coordination during critical market moments
Partner with workstream leaders to ensure launch activities ladder to the broader launch strategy and business objectives
Lead planning, development, and execution of ServiceNow's twice-annual product release customer presentation, orchestrating cross-functional inputs and executive reviews to ensure a cohesive launch narrative aligned to company priorities
Manage a portfolio of concurrent launch initiatives across products, solutions, and strategic business priorities
Evaluate launch sequencing, timing, audience impact, resource requirements, and activation dependencies across the broader launch calendar
Partner with Launch Office leadership to connect product innovation with integrated market activation plans
Identify opportunities to maximize impact through coordinated launch moments, integrated storytelling, and portfolio-level planning
Ensure launch activities are aligned across customer, partner, field, analyst, and media audiences
Monitor portfolio health and proactively surface tradeoffs, risks, and recommendations to senior leadership
Develop executive-ready launch readiness materials, status reports, scorecards, dashboards, and recommendation packages
Facilitate alignment across senior stakeholders and drive decisions in complex matrixed environments
Translate operational complexity into clear, concise business insights for executive audiences
Anticipate escalation needs and proactively resolve issues before they impact launch outcomes
Leverage AI tools and emerging technologies to improve planning efficiency, execution effectiveness, and decision-making
Capture lessons learned and continuously improve launch execution practices based on evolving market dynamics and organizational needs