Senior Manager - KOL Strategy and Engagement

Philips•Nashville, MA

2d•Onsite

About The Position

You will lead the strategy, identification, development, and activation of clinical, technical, operational, and executive KOLs, reference sites, and power-user communities. Your role: Identify, recruit, and cultivate relationships with key opinion leaders (KOLs), hospital executives, power users, and reference sites to strengthen customer advocacy and market influence. Develop and execute annual customer engagement and activation plans to amplify customer voices, foster advocacy, and support strategic business objectives. Manage customer outreach, contracting, and reference site programs, ensuring a seamless customer experience and maximizing program effectiveness. Coordinate user groups, advisory councils, speaking engagements, and best-practice sharing sessions while leveraging customer advocates to support events, publications, and peer-to-peer interactions. Create and promote customer success stories, case studies, testimonials, and marketing materials, while measuring and reporting program performance to drive continuous improvement.

Requirements

5+ years of experience in identifying, managing, and engaging with KOL’s
10+ years of overall industry experience
Healthcare experience is required
Managing executive level KOLs
Leading customer events
Clinician experience
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

Responsibilities

Identify, recruit, and cultivate relationships with key opinion leaders (KOLs), hospital executives, power users, and reference sites to strengthen customer advocacy and market influence.
Develop and execute annual customer engagement and activation plans to amplify customer voices, foster advocacy, and support strategic business objectives.
Manage customer outreach, contracting, and reference site programs, ensuring a seamless customer experience and maximizing program effectiveness.
Coordinate user groups, advisory councils, speaking engagements, and best-practice sharing sessions while leveraging customer advocates to support events, publications, and peer-to-peer interactions.
Create and promote customer success stories, case studies, testimonials, and marketing materials, while measuring and reporting program performance to drive continuous improvement.