Senior Manager, Innovation Insights & Strategy

Pernod Ricard • New York, NY

5d • Hybrid

About The Position

The Senior Manager, Innovation Insights & Strategy is a leader responsible for driving innovation insights strategy & activation with the Pernod Ricard Global Innovation Marketing team. This person will proactively identify knowledge gaps, uncover insights, create learning plans, and drive learnings to action with senior marketing partners including the head of global innovation. The Senior Manager will be a champion of deep consumer, demand moment, and growth terrain understanding and the “so what” for fast action. This person will be a key strategic partner to marketing in: Establishing consumer centricity at the center of the Global Innovation Marketing ways of working and learning plans. Bringing to life the vision with both a local focus to take on the US pipeline across a large portfolio of brands, as well as global lens that requires collaboration with other Global Consumer Insights partners, Global Brand Unit marketers / strategists, and executive leadership. Supporting the development of a robust 3-year pipeline that drives scaled growth across the Pernod Ricard portfolio, brands, and categories in the US and globally. Developing bespoke learning plans using both internal learning frameworks and custom project objectives, that could include but not be limited to: whitespace assessment, foundational learning, idea/concept, liquid, packaging, drink strategy, and size of prize forecasting primary research.

Requirements

• Bachelor’s degree required, Master’s degree preferred
• 7+ years of insights & strategy experience, with expertise in innovation insights & design thinking.
• Experience on both the consulting / client-service side of consumer insights, as well as brand-side preferred.
• 5+ years leading primary qualitative & quantitative innovation product and/or packaging research with a deep toolkit of research methodologies and preferred way to infuse AI into research and analytics workflows.
• Proven success in converting insights into winning innovation launches
• Significant experience building holistic learning plans & driving quick alignment
• Experience analyzing syndicated shopper (e.g. Nielsen, IRI, Numerator) and industry-relevant syndicated trends data preferred (Datassentials, Technomic, Mintel, etc.)
• Ability to influence a diverse set of stakeholders at VP+ level.
• Great agility - ability to balance many different projects with competing deadlines at once.

Nice To Haves

• Experience in spirits, alcohol, food/beverages, or other image-based categories preferred
• Experience driving insights on global brands and working in a global insights community preferred

Responsibilities

• Continually refine innovation insight capabilities and best practices via learning playbooks with a validated framework and methods for different types of innovations.
• Establish annual and long-term learning agendas to advance innovation objectives.
• Activate demand segmentation innovation insights, instilling deep empathy on demand moments and growth terrains with business partners.
• Build project-specific learning plans from development to validation, driving alignment with US, regional, and global stakeholders.
• Identify unmet needs and trial drivers.
• Ensure insights are integral to concept, liquid, packaging, and drink strategy, as a key partner in development.
• Integrate data, trends, and primary research to illuminate consumer opportunities, with a focus on strong storytelling to drive action.
• Be a thought leader in the innovation and insights communities, including strong relationships with Global Brand Focus Insights and local US CI Team and marketing partners.

Benefits

• flexible work policy
• 40% work-from-home hybrid option
• flexibility to work remotely 2 days a week
• employees to work the hours that make the most sense for their and their team’s schedules
• great benefits and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior