senior manager, Influencers

Starbucks Coffee Company•Seattle, WA

13d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. If you are chronically online, obsess every influencer from emerging creators to A-list celebs, take pride in your rolodex, and have the chops to build and shape Starbucks’ influencer strategy from the ground up with a hungry team, this role is for you. As senior manager of Influencers, you’ll lead the strategy and execution of Starbucks’ influencer presence—building on our strong foundation to deepen cultural relevance and amplify the iconic elements of our brand through creators. You’ll be at the forefront of how Starbucks shows up in the world, translating brand, consumer, and cultural insights and genuine superfandom into authentic influencer partnerships that spark conversation, drive engagement, and build brand love. You’ll oversee a dynamic mix of talent—from Green Apron Creators (our inspiring partners), to celebrities and content creators—ensuring Starbucks is always part of the cultural moment. Whether it’s gifting, paid media, or always-on storytelling, you’ll make sure our influencer strategy brews connection and creativity at every touchpoint.

Requirements

7+ years in influencer marketing, talent relations, or social media strategy
Proven experience building and leading teams
Deep understanding of creator culture, social platforms, and content trends
Strong EQ (emotional quotient) and relationship-building skills
Experience with contracts, negotiations, and legal reviews
Excellent communication and storytelling abilities
Passion for coffee, culture, and community

Responsibilities

Build the buzz – Launch and scale an innovative influencer strategy that elevates Starbucks’ cultural relevance and brand love.
Grow brand love – Own influencer campaign strategies for key brand, product, and cultural moments—from brief to launch to optimization.
Be the cultural compass – Stay ahead of trends, talent, and best practices in influencer marketing and creator culture.
Collaborate across teams – Partner with Public RelationsR, Social, Paid Media, Creative, and Global teams to integrate influencer content into broader campaigns.
Create authentic relationships – Identify and nurture influencers who align with Starbucks’ values and audience and who are true Starbucks superfans.
Negotiate with care – Manage contracts and gifting programs with a thoughtful, strategic approach for both the creator and the business.
Measure – Track performance, optimize campaigns, and share insights to drive continuous improvement.

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.