Senior Manager, Influencer Marketing (New Ventures)

Pomelo Care

2d • $130,000 - $150,000 • Remote

About The Position

Pomelo Care is seeking a Senior Manager, Influencer Marketing to build, scale, and manage the company's creator and partner ecosystem to drive measurable patient growth. This role involves owning channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting. The ideal candidate is a blend of creative strategist and performance operator, with full accountability for customer acquisition costs (CAC) and campaign ROI.

Requirements

• 5+ years of influencer, creator, or performance marketing experience, with a focus on driving customer acquisition within DTC health, wellness, subscription, or regulated healthcare industries.
• Track record of impact: Experience building creator programs that deliver measurable brand reach, engagement, and direct business impact.
• Performance-focused operator: Hands-on experience managing growth budgets with direct accountability for conversion rates, CAC, and ROI.
• Platform fluency: Deep understanding of TikTok, Instagram, and YouTube, combining sharp creative judgment with hands-on experience negotiating usage rights, ad licensing, and allow-listing.
• Skilled communicator: Ability to distill complex clinical topics into accessible, high-converting social video messaging.
• Leverages AI tools: Uses modern AI tooling to accelerate creative briefing, script generation, copy iteration, and performance analysis.

Responsibilities

• Develop and manage creator relationships: Source, onboard, and manage ongoing partnerships across creators, patient advocates, and medical experts.
• Drive creative strategy: Develop net-new content concepts and build a UGC-led creative testing roadmap, leveraging platform trends, performance data, and audience insights.
• Fuel paid social acquisition: Negotiate usage rights, licensing terms, and allow-listing permissions to supply creator assets to paid social campaigns.
• Lead cross-functional execution: Manage workflows from concept to launch, building a high-velocity, repeatable system.
• Optimize funnel performance: Test creative formats, messaging angles, and landing page integrations to improve conversion rates and lower acquisition costs.
• Performance reporting & strategy: Track and report performance metrics across channels to identify key drivers of reach and conversion, using these insights to refine creator selection and creative strategy.
• Ensure compliance: Partner with Legal and Clinical Ops to ensure all content adheres to healthcare privacy laws and FTC/FDA guidelines.

Benefits

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed