Senior Manager, Influencer + Communications Strategy

amika•New York, NY

3d•$140,000•Hybrid

About The Position

the Senior Manager of Influencer & Communications Strategy is a creative and relationship-driven leader responsible for shaping amika’s creator ecosystem and earned storytelling. This role leads influencer strategy, creator partnerships, organic community expansion management (OCEM), and ambassador growth, while also co-leading global PR strategy + execution with the Senior Director of Global Influencer & Communications Strategy. You will build and nurture a high-impact creator network across micro, mid, macro and celebrity segments; drive culturally relevant campaigns; grow the ambassador community; and deliver earned media moments that reinforce amika’s leadership in both pro and consumer haircare.

Requirements

6–8 years in influencer marketing or communications, ideally within beauty or professional haircare.
Demonstrated success scaling creator, ambassador or community programs using tools such as TYB, Aspire, Grin, or similar.
Existing relationships with micro, mid-tier, macro and celebrity creators, talent managers and agencies.
Strong knowledge of major social platforms, content trends + the creator economy.
Proven experience planning + optimizing large-scale campaigns with measurable ROI.
Experience negotiating contracts, usage rights, paid/earned partnerships and deliverables.
Excellent communication, organization and cross-functional leadership skills.
Strong analytical skills using tools like Tribe Dynamics, Traackr, Dash Hudson, etc.
Strong understanding of FTC guidelines + compliance best practices.

Nice To Haves

Experience managing PR agency partners or direct media relationships.
Experience in global influencer markets.
Team leadership or mentorship experience.
A genuine passion for beauty, haircare, community building and content culture.

Responsibilities

Lead the end-to-end strategy for amika’s global creator ecosystem across micro, mid-tier, macro and celebrity talent, aligned with brand, product and retail priorities.
Develop a long-term vision for influencer contributions to brand storytelling, performance, and cultural relevance.
Plan, execute + optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities.
Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange + robust usage/compliance parameters.
Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion.
Lead strategy + scale for amika’s ambassador community using TYB, OCEM platforms and similar tools.
Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting.
Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation.
Analyze ambassador performance, content quality + revenue impact to continually optimize.
Manage influencer agencies, vetting partners and ensuring performance accountability.
Own influencer budget planning, forecasting, contract terms, usage rights + cost optimization in partnership with Sr. Director.
Co-lead the global PR strategy with the Sr. Director, ensuring cohesive storytelling across press, influencer and brand channels.
Shape narratives around product innovation, brand purpose, sustainability and professional heritage.
Build and nurture strong relationships with beauty editors, writers, freelancers and relevant verticals.
Oversee all media outreach, product launches, feature pitching, thought leadership, and editorial placement in tandem with agency partner.
Service as the day-to-day POC for agency partner overseeing press communications, sample coordination, media list development + vetting, seeding and tracking earned coverage.
Partner with global and local PR agencies to execute outreach, experiential events, retailer moments, stylist/influencer talent opportunities, and brand storytelling initiatives.
Ensure PR storytelling aligns with brand campaigns, product priorities and retail strategies.
Coordinate with international partners to support global press alignment.