Senior Host Communications Strategy Lead

Airbnb

9d•Remote

About The Position

The Senior Host Communications Strategy Lead will drive communications and go-to-market strategies for global host-facing campaigns. This role will be responsible for partnering with key product, policy, platform, customer service (CS), and regional teams to oversee communications and campaigns targeted at Airbnb’s community of hosts worldwide. The role will serve as a champion for the host perspective inside Airbnb and will help internal teams effectively message new product features and policy decisions to our host audience. The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, and in-product channels. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach. This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.

Requirements

12+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
Experience managing through cross-functional teams
Versed in product strategy, design and development principles and processes
Managed creative agencies and led creative production
Conducted, synthesized and applied user insights, research and testing to marketing strategy
Passion for Airbnb.

Nice To Haves

Airbnb host preferred.

Responsibilities

Own positioning and launch communications plans for new features, products and corporate/community updates.
Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
Identify key audiences and segments to focus on, and build plans that support these goals.
Work in partnership with owned one-way and two-way channel owners (in-product, email, Resource Center, Community Support) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
Develop proactive and reactive communications plans
Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
Champion the community and user in all decisions
Oversee creative collaboration between product design, content strategy, community and marketing teams
Serve as both an individual contributor and a cross functional leader