Senior Manager – HIV Community Marketing

Gilead Sciences•Foster City, CA

About The Position

Join Gilead’s HIV Franchise Marketing team and play a key role in supporting the development of impactful personal promotional content for Community Liaison (CL) field teams. As a Senior Manager, you will help translate brand strategy into practical, field-ready materials that enable meaningful engagement with allied healthcare professionals and community-based providers. This role will execute the community marketing strategy and build materials for Community Liaison (CL) teams and the HIV Workforce.

Requirements

Must have the ability to conduct analysis and use complex analytical tools.
Must have demonstrated excellence in project management and effectively managing multiple projects/priorities.
Must possess strong verbal, written, and interpersonal communication skills and the ability to efficiently and productively communicate to a variety of groups and audiences.
Must have a demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials.
Strategic thinker with the ability to formulate, develop, and execute strategy.
In-depth ability to conceive, develop, and implement multi-dimensional marketing and business plans.
Strong presence with the ability to command respect through sound business judgment and clear decision-making.
Experience coordinating cross-functional teams or work groups as well as direct reports.
Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials.
Demonstrated ability to manage budgets.
BA/BS degree and 8+ years of relevant experience; OR MA/MS degree and 6+ years of relevant experience; OR Experience must include leading cross-functional projects.
6+ years of experience.
Bachelor's degree in Marketing or a related field required.
Familiarity with marketing fundamentals, strategy, sales, and commercial policies and practices.

Nice To Haves

Previous experience in marketing research and/or pharmaceutical sales desired.
MBA or other advanced business degree desired.
Therapeutic area knowledge preferred.
Direct-to-Patient experience preferred.
Experience with Advocacy, Community, and National Health Systems and Services preferred.
Canada & Managed Markets experience preferred.

Responsibilities

Develops and leads key elements of the Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy aligned to prioritization and brand campaigns.
Supports the build, execution, and sustainment of the Plan of Action (POA) for the CL field team inclusive of the four products in the HIV Treatment/Prevention portfolio and develops prioritization for the five HIV therapies in Gilead’s portfolio.
Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and the field CL team.
Regularly measures the success of initiatives.
Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy.
Assists in the creation of personal and non-personal promotional tactics utilized to drive brand/franchise preference.
Assists in the development of unbranded disease education for key congresses, events, local/regional marketing strategies, and the CL team.
Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg.
Secures final production.
Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development, and other key internal stakeholders.
Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns.
Supports internal CL team meetings.
Ensures that all marketing activities comply with regulatory and legal requirements.
Establishes Key Performance Indicators (KPIs), regularly tracking and measuring the success of initiatives and tactics.
Manages aspects of the non-personal promotions marketing budget and project timelines.
Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the AHCP marketing mix.