Senior Manager, HCP Marketing

Mallinckrodt PharmaceuticalsBridgewater, NJ
32dOnsite

About The Position

Senior Manager, HCP Marketing Reports to: Director or Sr. Director, HCP Marketing Location: Bridgewater, NJ Role Summary The Manager / Senior Manager, HCP Marketing, plays a key role in supporting the planning and execution of marketing strategies that engage healthcare professionals (HCPs) across brands and therapeutic areas. This role is ideal for a results-driven marketer seeking to build broad experience across brand strategy, omnichannel engagement, and cross-functional collaboration. The individual will help bring campaigns to life - from concept through execution - ensuring impact, compliance, and seamless coordination with internal and external partners.

Requirements

  • Bachelor's degree required; MBA or advanced degree preferred.
  • 4-8 years of experience in pharmaceutical or healthcare marketing, preferably in HCP-focused roles.
  • Strong project management and organizational skills; ability to manage multiple priorities.
  • Solid understanding of marketing fundamentals and the pharmaceutical promotional review process.
  • Experience collaborating with cross-functional partners (Sales, Medical, Access, Legal, Regulatory).
  • Excellent communication and interpersonal skills.
  • Proactive, curious, and eager to learn - with a demonstrated ability to think both strategically and tactically.

Nice To Haves

  • Familiarity with omnichannel or digital tactics a plus, but not required.

Responsibilities

  • Support the implementation of HCP marketing plans and promotional campaigns.
  • Collaborate with brand leads, agencies, and cross-functional partners to execute tactics across digital, print, events, and sales channels.
  • Manage content development, MLR review, and asset deployment processes to ensure compliant and timely execution.
  • Partner with analytics and insights teams to monitor campaign performance and identify optimization opportunities.
  • Coordinate with field teams to ensure alignment between promotional messaging and field execution.
  • Maintain brand consistency and message discipline across all HCP touchpoints.
  • Support annual brand planning, tactical calendar development, and budget tracking.
  • Serve as point of contact for agency partners - overseeing timelines, deliverables, and creative quality.
  • Contribute to competitive assessments and market monitoring to inform future campaigns.
  • Support with contracting, coordinate vendor onboarding, compliance documentation, and internal system access for marketing partners
  • Assist in preparing internal presentations and field communications for brand initiatives.

Benefits

  • Keenova offers employees a Total Rewards package which includes competitive pay and benefits.
  • To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova
  • This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.
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