Senior Manager, GTM Change Activation

Salesforce•Chicago, IL

About The Position

The Go To Market (GTM) Planning and Activation Team is looking for a Senior Manager of GTM Change Activation. This is not a standard change management role; it is a highly specialized strategy and delivery position focused on driving massive behavioral, policy, and process transformations across the enterprise. This role will architect and execute strategic plans that ensure our GTM teams are fully prepared, aligned, and activated at the moment of launch. Sitting at the intersection of sales strategy, program delivery, and enterprise transformation, you will act as a primary driver for how we execute high-stakes shifts in our GTM motions.

Requirements

9+ years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management.
Proven experience working closely with Go-To-Market functions, sales strategy, or revenue operations, with a deep understanding of how sales organizations operate and adapt.
A strong track record of driving large scale, non-standard changes (e.g., policy, behavioral, operating model shifts).
Demonstrated ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and pivot quickly when required.
Exceptional written and verbal communication skills, with the ability to influence senior leadership and present complex strategies simply and effectively.
Degree or equivalent relevant experience required.
Experience will be evaluated based on the Core Competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Nice To Haves

Previous experience at a management consulting firm, specifically focusing on enterprise transformation or GTM strategy.
You aren't afraid to try new approaches, build frameworks from scratch, and deliver solutions that are highly customized to the business problem.
Relevant certifications in Change Management (e.g., CCMP, PROSCI), Program Management (e.g., PMP), or an MBA.

Responsibilities

Design and own the end-to-end delivery of complex, high-visibility GTM transformations.
Translate ambiguous business objectives into clear, actionable activation strategies that drive immediate impact.
Lead large scale shifts in organizational behavior, sales processes, and policy execution.
Ensure teams are culturally and operationally ready for strategic pivots.
Act as an internal strategy consultant.
Identify core business challenges, formulate a strong point of view, and creatively design holistic solutions that challenge the status quo.
Build comprehensive strategic plans that merge program management rigor with advanced change management methodologies.
Ensure stakeholders are not just informed, but fully equipped and activated at launch.
Build deep relationships with sales leaders, GTM strategy teams, and enablement partners.
Navigate complex stakeholder ecosystems to drive alignment, mitigate execution risks, and build momentum without relying on direct authority.
Define and track robust success metrics focused on adoption, behavioral shifts, and GTM performance, ensuring sustainable outcomes long after the initial launch.