Senior Manager, GTM Architect

Snap•San Francisco, NY

2d•Hybrid

About The Position

Snap Inc. is a technology company focused on improving the way people live and communicate through its camera-centric products. The Company's core products include Snapchat, Lens Studio, and Spectacles. The SMC GTM Architect team is responsible for driving growth across Snap's small-customer business by optimizing the advertiser lifecycle (acquisition, activation, retention, and growth). This team utilizes technically fluent talent with skills in Python, SQL, and advanced tooling to transform platforms and models into repeatable Go-To-Market (GTM) workflows for Snap's advertisers. The Senior Manager will design, prototype, and scale systems that power growth in Snap's advertiser business, translating product and engineering capabilities into GTM workflows and measurable business outcomes.

Requirements

Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization.
Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms.
Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
Ability to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning.
Ability to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams.
Strong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomes.
Hands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexity.
Commitment to high standards for testing, observability, data hygiene, and continuous iteration.
Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
12+ years of experience designing and deploying automation systems.
2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs.
Experience building and shipping production applications or working prototypes.
Experience using Python, SQL, or equivalent tools and technologies.

Nice To Haves

Experience working with LLMs, retrieval-augmented generation architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
Experience using AI development tools such as Claude, Codex, or Google ADK.
Experience building or scaling GTM systems for digital advertising, marketing technology, or other customer lifecycle programs.
Experience designing systems that connect CRM platforms, cloud data warehouses, APIs, experimentation infrastructure, and cross-channel communications.
Experience translating behavioral, contextual, and performance signals into personalization, targeting, or automated decisioning.
Experience recruiting, coaching, and developing technically fluent teams of builders.

Responsibilities

Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination.
Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale.
Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment.
Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact.
Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making.
Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes.
Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact.
Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI.