Senior Manager, Growth Marketing

Twin Health

3d•$125,000 - $145,000•Remote

About The Position

We are seeking a Senior Manager, Growth Marketing to own and scale Twin’s outbound growth engine. This role exists to dramatically increase seller productivity, improve account-level conversion, and reduce friction across the sales motion. This is not a traditional demand gen role. You will design the systems, messaging, and automation that help each seller generate more qualified conversations with less effort, using precise targeting, strong narratives, and data- and AI-enabled workflows. You will partner deeply with Sales, Revenue Operations, Product Marketing, Field Marketing, Content, Design, Brand, and Client Growth to ensure outbound marketing is coordinated, signal-driven, operationally sound, and measurable.

Requirements

6-8+ years of experience in growth marketing, demand generation, or revenue-aligned marketing roles, with a strong focus on outbound or account-based growth
Proven ability to increase seller productivity and pipeline quality through marketing-led outbound programs
Hands-on experience building and operating HubSpot-driven outbound systems, including segmentation, workflows, and lifecycle automation
Strong understanding of sales motions and seller workflows, with a track record of effective partnership with Sales and Revenue Operations
Experience designing account- and buyer-centric growth programs using engagement data, intent signals, and lifecycle triggers
Ability to translate positioning into seller-ready messaging and assets
Comfort leveraging AI and automation
Highly analytical and metrics-driven, with experience tying outbound activity to pipeline and revenue impact

Responsibilities

Own the strategy and execution of Twin’s outbound growth engine across email, LinkedIn, website, and digital touch points
Design and maintain sales-ready outbound sequences, messaging, and talk tracks by persona, industry, and deal stage
Enable social selling by equipping sellers with content, scripts, and activation guidance that gets used
Build trigger-based outbound plays tied to account behavior, engagement, lifecycle stage, and intent signals
Partner with Sales and RevOps to reduce seller effort while increasing meeting rates and pipeline quality
Shift growth execution from lead-based to account- and buyer-centric
Translate GTM priorities into coordinated outbound motions by segment (employers, health plans, brokers)
Ensure messaging is tailored to buyer role, industry context, and stage of consideration
Align outbound marketing tightly with sales motions and field activity
Own HubSpot as an execution layer, not just a campaign tool
Design end-to-end workflows across marketing, sales, and digital channels
Ensure clean handoffs between marketing and sales with clear ownership and timing
Manage the commercial marketing calendar with a focus on pipeline impact, not volume
Partner with MarTech and RevOps to deploy AI-assisted workflows that scale personalization in outbound
Leverage AI to accelerate creation of outbound copy, sales sequences, and social messaging
Design automated follow-up, routing, and scheduling flows that increase speed to conversation
Pilot and scale new experiences such as AI chat, qualification, and meeting booking where they directly support outbound performance
Partner with Product Marketing, Content, and Brand to ensure outbound messaging clearly articulates Twin’s value by audience
Own the translation of positioning into seller-ready language and assets
Ensure consistency across email, social, web, and sales touchpoints
Define and track outbound productivity metrics including: Meetings per seller Reply and meeting rates by sequence Time to first touch for high-intent accounts Pipeline generated per rep
Analyze performance and continuously optimize plays, messaging, and workflows
Provide clear visibility into what is working and why
Other duties as assigned

Benefits

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

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