Senior Manager, Growth Marketing Operations

Opendoor•Phoenix, AZ

About The Position

This is Opendoor's growth infrastructure architect role—you'll design and build the tracking infrastructure, automation systems, and operational tools that make paid and SEO traffic efficient, testable, and scalable. Your job is to build the tracking infrastructure that makes every dollar accountable, eliminate manual work through automation, and enable a lean marketing team to operate with speed and precision while managing millions in annual paid media spend. You'll own the technical plumbing that makes marketing work: conversion tracking that connects every touchpoint to outcomes (GTM, CAPI, server-side tracking), automation that eliminates manual work (budget alerts, campaign QA, workflow tools), operational insights that drive daily optimization decisions, and landing page infrastructure that enables rapid testing. That means: accurate event tracking across paid and organic, automated budget/performance monitoring, quick analyses for the acquisition team, and AI-assisted page creation at scale. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science teams to get critical tracking and infrastructure work prioritized.

Requirements

Expert in GTM, GA4, conversion tracking (CAPI, enhanced conversions, server-side tagging), and experimentation platforms (Amplitude, Optimizely, VWO)
Working knowledge of HTML/CSS/JavaScript to architect landing page systems and leverage AI coding tools for implementation
Proficient with automation tools (Zapier, Gumloop, Make, Python/JS scripting)
Experience with APIs, webhooks, Segment/CDP platforms, and SQL for campaign analysis
7+ years in growth marketing operations supporting performance teams at scale (millions in spend)
Track record building infrastructure (not campaigns) that scales team efficiency 2-3x through automation, testing frameworks, and AI-powered systems
Proven ability to drive work through Product/Engineering teams without direct authority and influence roadmaps
Deep expertise in experimentation, landing page optimization, and programmatic page generation at scale
Infrastructure builder: Design scalable systems that eliminate entire categories of manual work
AI-native: Proven track record using AI to 10x output
High agency senior IC: You architect solutions, prototype independently, and build them yourself

Nice To Haves

Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Built marketing automation workflows that measurably increased team velocity or reduced CAC
Experience with headless CMS architectures for scalable page deployment
Proficiency with design tools (Figma) or AI tools for rapid prototyping
Experience with dynamic content systems, or A/B testing at scale
Background in analytics engineering or data visualization (Tableau, Looker, Mode)