Senior Manager, Growth Marketing & Creator Partnerships
About The Position
LoveShackFancy is seeking a strategic and entrepreneurial growth marketer to lead a key growth initiative. This role, reporting to the Head of Digital Marketing & Ecommerce, will be responsible for the strategy of the creator ecosystem, affiliate partnerships, and growth marketing efforts. The goal is to define how new customers discover, engage with, and shop the brand. This position combines analytical skills with creative storytelling, integrating performance marketing, creators, affiliate marketing, and social commerce into a unified growth engine. The role requires close collaboration with the paid media agency and cross-functional teams including Brand Marketing, Creative, PR, Ecommerce, Analytics, and Merchandising to boost customer acquisition and achieve significant business results.
Requirements
- 6–8+ years of experience in Growth Marketing, Performance Marketing, Creator Partnerships, Influencer Marketing, Affiliate Marketing, or a related field.
- Proven experience building customer acquisition programs that deliver measurable business growth.
- Strong understanding of paid media, creator marketing, affiliate, attribution, and digital measurement.
- Experience with platforms such as ShopMy, LTK, GRIN, Aspire, Impact, or similar creator technologies.
- Analytical mindset with the ability to translate insights into action.
- Excellent communication, collaboration, and relationship-building skills.
- Passion for fashion, retail, beauty, or lifestyle brands.
Responsibilities
- Own LoveShackFancy's customer acquisition strategy in partnership with the paid media agency across Meta, Google, TikTok, Pinterest, YouTube, and emerging channels.
- Lead testing and optimization across audiences, creative, landing pages, media investment, and AI-powered marketing solutions.
- Analyze performance to improve customer acquisition, ROAS, marketing efficiency, and long-term customer value.
- Identify and launch new growth opportunities, platforms, and acquisition strategies that drive incremental business results.
- Build and execute LoveShackFancy's full-funnel creator strategy across awareness, consideration, conversion, and retention.
- Own and grow the creator commerce ecosystem, including ShopMy, LTK, and emerging platforms, to expand reach, acquire new customers, and drive measurable revenue growth.
- Recruit and develop a diverse network of creators while cultivating long-term brand partnerships.
- Lead creator campaigns from strategy through execution, including gifting, negotiations, contracts, licensing, performance reporting, and budget management.
- Evaluate and manage creator, affiliate, and influencer agency partners as the program evolves.
- Lead the evaluation and growth of emerging commerce opportunities, including TikTok Shop, YouTube Shopping, creator storefronts, and new platform capabilities.
- Scale creator content into a high-performing acquisition channel through paid amplification, Partnership Ads, Spark Ads, and creator licensing.
- Stay ahead of consumer trends, AI innovation, and platform evolution to continuously identify new ways to drive growth.
- Champion a culture of experimentation by testing, measuring, and scaling innovative marketing strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
