Senior Manager, Growth Cohort - Sportsbook

Fanatics Betting & Gaming•New York, NY

About The Position

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. We’re looking for a Senior Manager, Cohort Growth – Sportsbook to execute the strategy for growing and maximizing player volume and value across the customer lifecycle. You’ll partner closely with the Senior Director of Growth to bridge the gap between Marketing, Product, and the Trading floor. This role is perfect for a data-fluent marketer who understands that a player’s "first bet" experience is deeply tied to the sporting calendar. You will build the "connective tissue" between high-traffic sporting events (Super Bowl, March Madness, EPL kickoff) and long-term commercial outcomes.

Requirements

7+ years of experience in growth marketing, CRM, or lifecycle strategy—specifically within Sports Betting, iGaming, or high-velocity digital marketplaces.
Sports Market Fluency: A deep understanding of the sports calendar and betting-specific behaviors (e.g., parlay preference vs. straight bets, in-play vs. pre-match).
Proven Track Record: Experience driving retention in a seasonal industry, specifically managing "churn" after major sporting events conclude.
Analytical Mindset: Proficiency in cohort analysis; you should be able to explain how a cohort acquired during the NFL Playoffs differs in value from one acquired during the NBA mid-season.
Communication Skills: Ability to translate complex betting data into actionable narratives for leadership, especially regarding "hold" percentages and promotional reinvestment.
Operational Agility: Comfortable working in a fast-paced environment where strategies may need to pivot based on real-world match results or major injuries.

Responsibilities

Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross-sold into the broader sports offering.
Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high-velocity traffic spikes typical of pre-match windows.
Event-Driven Promotional Strategy: Partner with the Promotions and Trading teams to design incentives (Odds Boosts, Insurance Bets) that balance high-volume acquisition with margin health.
Dynamic Intake Analysis: Analyze cohort performance by acquisition source and entry event. Identify which sports or leagues produce the highest LTV players and report insights on CAC vs. early-life ROI to Sportsbook leadership.
Cross-Functional Alignment: Serve as the primary bridge between Acquisition, Brand, and the Trading/Odds-making teams. Ensure promotional spend aligns with the sports schedule, volume targets, and commercial risk profiles.
Reporting: Lead reporting of new player volume, early-life value, and marketing spend. Actively partner with Finance and Analytics to identify performance gaps, working cross-functionally to optimize activity

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