Senior Manager, Global Talent Marketing & Insights

Capital One • McLean, VA

1d • $161,500 - $202,800 • Remote

About The Position

The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good. As a Senior Manager of Global Talent Marketing, you will lead a team of marketing strategists and researchers in the development and delivery of global strategic marketing plans, talent research and insights, and the global activation of our talent brand. You will help build a new global talent marketing operating model.

Requirements

• Bachelor’s Degree or Military Experience.
• At least 7 years of experience in integrated marketing planning or strategy.
• At least 3 years of experience directly leading teams.

Nice To Haves

• 3+ years of experience leading geographically distributed or international teams.
• 3+ years of experience operating within a global function.
• 3+ years of experience leading brand strategy or within a brand governance function.
• 3+ years of experience managing large paid media campaign budgets across the marketing funnel
• 2+ years of experience in account management.
• Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI-- for both paid and organic marketing
• Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes

Responsibilities

• Lead, mentor, and develop a high-performing team of marketing strategists and researchers.
• Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals.
• Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.
• Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.
• Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.
• Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.
• Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.
• Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.
• Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants.
• Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.
• Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions.
• Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction.

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior