Senior Manager, Global Product Management (NPD)

Bio-Rad LaboratoriesIrvine, CA
Onsite

About The Position

The Senior Manager, Global Product Marketing (NPD) identifies new portfolio and product opportunities and leads business case development from ideation to launch. The role translates customer and market insight into robust target product profiles and user requirements aligned with product and franchise strategy, and serves as the marketing lead on the core team for GPDP (Global Product Development Process) deliverables. Working closely with the VP Global Marketing and franchise directors on roadmap development, the role brings forward well-characterized opportunities, vetted requirements, and financially sound business cases, aligning inputs from R&D, Regulatory/Quality, Scientific Affairs, Market Access, Operations, Regional Marketing, and Commercial. Within scope, the Senior Manager brings new ideas into the funnel and expands the value of the assay pipeline, including product-enhancement opportunities.

Requirements

  • Bachelor’s degree or equivalent.
  • 8+ years of experience in product management, defining and owning multi-year product strategy and roadmaps.
  • Led new product development or major enhancements from concept through launch.
  • Converted voice of customer into target product profiles, requirements and business cases, balancing clinical, technical and commercial constraints.
  • Coordinated and drove alignment across cross-functional core teams including R&D, supply chain, regulatory, quality, commercial, finance.
  • Prior experience in sales, marketing, or field roles engaging customers.

Nice To Haves

  • An advance degree (e.g., MBA) is preferred.

Responsibilities

  • Builds and owns the product roadmap for robust, customer-grounded products.
  • Turns data and insights into target product profiles and business cases that lead team vision.
  • Leads cross functional team in prioritizing product and launch trade-offs to move programs forward, building alignment and delivering on high-quality launches.
  • Communicates clearly with stakeholders at all levels, translating complex topics into crisp decisions, sequencing, and status updates that keep teams moving and customers informed.

Benefits

  • competitive medical plans for you and your family
  • free HSA funds
  • a new fertility offering with stipend
  • group life and disability
  • paid parental leave
  • 401k plus profit sharing
  • an employee stock purchase program
  • a new upgraded and streamlined mental health platform
  • extensive learning and development opportunities
  • education benefits
  • student debt relief program
  • pet insurance
  • wellness challenges and support
  • paid time off
  • Employee Resource Groups (ERG’s)
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service