The Senior Manager, Global Product Marketing (NPD) identifies new portfolio and product opportunities and leads business case development from ideation to launch. The role translates customer and market insight into robust target product profiles and user requirements aligned with product and franchise strategy, and serves as the marketing lead on the core team for GPDP (Global Product Development Process) deliverables. Working closely with the VP Global Marketing and franchise directors on roadmap development, the role brings forward well-characterized opportunities, vetted requirements, and financially sound business cases, aligning inputs from R&D, Regulatory/Quality, Scientific Affairs, Market Access, Operations, Regional Marketing, and Commercial. Within scope, the Senior Manager brings new ideas into the funnel and expands the value of the assay pipeline, including product-enhancement opportunities.
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Job Type
Full-time
Career Level
Senior