Senior Manager, Global Performance Marketing

HireRight•Nashville, TN

1d•Hybrid

About The Position

HireRight is seeking a Senior Manager, Performance Marketing to lead its global digital growth engine. This strategic leadership role is responsible for defining and scaling digital acquisition, conversion, performance measurement, and marketing technology strategy. The role oversees the end-to-end digital marketing ecosystem, including paid media, website performance, analytics, reporting, and marketing technology, to ensure marketing delivers measurable business impact and contributes to consistent, high-quality pipeline and revenue growth. The position will lead specialist teams for Web, SEO, and SEM execution, while collaborating with Growth Marketing, Strategic Marketing, and Revenue Operations to drive performance across the customer journey. This role is hybrid, requiring 3 days onsite per week in the Nashville, TN office.

Requirements

8–10+ years in performance marketing, digital marketing, or growth marketing leadership roles, with experience owning SEM and web strategy at scale
Proven track record of driving pipeline and revenue impact through digital channels
Experience managing paid media, web strategy, SEO, analytics, and marketing technology initiatives
Experience leading and developing specialist digital marketing teams
Strong understanding of digital acquisition, conversion optimization, attribution, and marketing measurement
Experience operating in global, B2B environments with complex buyer journeys
Ability to translate performance data into clear strategic direction

Nice To Haves

Strategic thinker – able to define digital growth strategies aligned to business outcomes
Commercially focused – obsessed with pipeline, revenue, efficiency, and ROI
Data fluent – uses insight to drive decisions and challenge assumptions
Technology minded – understands how systems, automation, and data enable growth
Leadership – builds, coaches, and scales high-performing teams
Ownership mentality – accountable for outcomes, not just delivery
Collaborative – builds strong partnerships across GTM teams

Responsibilities

Define Global Performance Marketing Strategy: Own the global performance marketing strategy across paid media, web, SEO, SEM, analytics, and marketing technology. Align digital investment and channel strategies to pipeline, revenue, and growth objectives. Identify opportunities to improve efficiency, scalability, and conversion across the customer journey. Establish performance goals, KPIs, and measurement frameworks across all digital channels.
Lead Digital Acquisition at Scale: Own global digital acquisition strategy across organic and paid search, paid social, display, retargeting, and emerging channels. Guide market expansion, budget allocation, and targeting approaches across regions to maximize pipeline contribution and ROI. Partner with Growth Marketing and Strategic Marketing to support regional demand generation and strategic program activation. Continuously evaluate new channels, technologies, and growth opportunities.
Own Web as a Conversion Engine: Set the corporate website strategy as a growth and conversion platform. Lead web experience, user journey, and conversion optimization initiatives. Establish and prioritize website roadmap, information architecture, and digital experiences aligned to business objectives. Drive a structured testing and experimentation program to improve engagement and conversion.
Lead Marketing Analytics & Performance Reporting: Establish a performance measurement framework that connects marketing activity to pipeline, revenue, and business outcomes. Develop executive-level dashboards, reporting, and performance insights. Partner with Marketing and Revenue Operations to strengthen attribution, forecasting, and performance visibility. Translate data into actionable recommendations that inform investment and GTM decisions.
Own Marketing Technology & Digital Operations: Oversee the marketing technology ecosystem and roadmap. Partner with Marketing Operations, Revenue Operations, and IT to improve platform effectiveness, integrations, automation, and data quality. Evaluate new technologies that improve marketing efficiency, performance, and scalability. Ensure marketing systems support business objectives and future growth.
Build and Lead a High-Performing Team: Lead and develop teams responsible for Web, SEO, and SEM. Set clear priorities, performance expectations, and accountability measures. Foster a culture of experimentation, continuous learning, and data-driven decision-making. Build capabilities that strengthen Marketing's contribution to business growth.