Senior Manager, Global Performance Marketing Strategy and Operations

Apple • Culver City, CA

2h

About The Position

Imagine what you could do here! The people here at Apple don’t just create
products — they build the kind of wonder that’s revolutionized entire
industries. It’s the diversity of those people and their ideas that inspires the
innovation that runs through everything we do, from amazing technology to
industry-leading environmental efforts. At Apple, inclusion is a shared
responsibility, and we work together to foster a culture where everyone belongs
and is inspired to do their best work. Here on the Apple Store Online team, we
are responsible for Apple’s largest store. Our main goal is to deliver a
magical, personal digital experience where customers can shop, buy and learn
everything Apple, wherever they are. Each customer should feel like they are our
only customer and our job is to set the bar for the experience they receive. To
run such an extraordinary store, it takes extraordinary people, and we are
looking for someone to help us do extraordinary things. We are seeking a highly
strategic and analytical leader to drive the Global Performance Marketing
Strategy & Operations organization within Apple Retail. This Senior Manager will
hold the holistic vision for our paid performance marketing investment and
technical roadmap, with direct responsibility for Paid Search, Affiliate,
Marketing Operations, and Martech. The successful candidate will lead a team of
seasoned marketers to optimize current channels while aggressively driving
expansion into new areas, including AI and social platforms. You will act as a
bridge between technical innovation and business growth, shaping the measurement
framework and investment strategy to deliver extraordinary results on a global
scale.

DESCRIPTION

This role is responsible for the global vision, planning, and technical
execution of paid performance marketing programs that drive significant traffic
and revenue. This leader will shape the future of our global performance
marketing roadmap—advancing our technical infrastructure, accelerating marketing
technology innovation, and building a next-generation AI-driven acquisition
engine for Apple Retail Online. You will lead a high-performing team of managers
and specialists, driving operational excellence while expanding our paid channel
mix into new frontiers.

Requirements

• 15+ years of global performance marketing experience inclusive of Paid Search (SEM), Paid Social (Meta, TikTok), and Affiliate, with deep technical and operational expertise managing cross-channel portfolios at global scale
• 4+ years of leadership experience managing managers, with demonstrated success scaling teams and capabilities, including expanding headcount, standing up new functions, or growing coverage across geographies and/or channels
• Proven ownership of global, cross-channel strategy and investment, including direct accountability for measurement frameworks and marketing technology to drive growth and scalable impact
• Demonstrated leadership of AI, automation, and operational transformation initiatives, delivering measurable efficiency gains, streamlined workflows, and improved ROI at scale.
• Strong cross-functional partnership with Product, Data Science, and/or Engineering, enabling scalable, data-driven solutions to complex global marketing challenges.
• Proven executive-level communication skills, including concise written narratives and effective presentations for senior leadership.

Nice To Haves

• Master’s degree in Marketing, Business, Data Science, or a related field.
• 7+ years of senior leadership experience, with a proven track record of developing senior talent and leading large, complex teams at scale
• Demonstrated ability to lead large-scale transformation and change management efforts, driving adoption of new operating models, processes, and technologies in a complex, fast-paced, global environment
• Experience identifying, testing, and scaling new marketing channels or platforms within a global organization, including emerging or AI-driven channels
• Strong analytical and strategic judgment, with the ability to synthesize complex data, connect insights across domains, and translate business objectives into investment decisions
• Advanced executive influence and storytelling skills, with the ability to align and persuade stakeholders at all levels without direct authority

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees