Manager, Global Marketing Strategy

CSA Group

21h•Hybrid

About The Position

The Manager, Global Marketing Strategy has primary accountability for the marketing strategy for a Commercial Unit(CU), globally. The Manager works with CU Leadership to develop marketing and communications strategies in support of their business objectives. This role is responsible for managing and developing all marketing and communications strategies that reach customers in more than one market in their CU segment. This includes researching and analyzing the competitive global marketplace, developing innovative approaches, and creating and optimizing full funnel marketing strategies (both demand generation and lead generation). The Manager, Global Marketing Strategy also works closely with Marketers responsible for cross-market services as well as those responsible for regional and national marketing strategies to ensure their plan properly addresses their needs and is effectively executed and measured across all applicable regions. This role also effectively leverages Marketing and Communications Centres of Expertise in the execution of their global marketing strategies. An important component of this role will be to evaluate and analyze the results of their strategies, regularly report on results, build on success, adapt and optimize strategies. This role requires a strong understanding of CSA Group’s business, capabilities and customer value proposition in their respective CUs as well CSA Group’s overall TIC positioning. The ability to develop effective business relationships with Commercial, Operations and technical leaders remotely, as well as marketing and communications professionals locally and remotely, is critical to the success of the candidate.

Requirements

University degree or college diploma in marketing, communications, business or related field.
Minimum of 7 years of experience in B2B marketing preferably in professional services.
3 to 5 years of people management experience.
Proven ability to motivate a team and facilitate positive group morale.
Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information and create order where apparent disorganization appears.
Strong communication, negotiation, detail-orientation and planning skills.
Executive presence with ability to advise and gain approval from senior leadership and management teams.
Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers.
Ability to work “hands-on” as required to advance project goals and / or support business requirements.
Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.