Global Digital Marketing Strategy Manager

Yum! • Plano, TX

6d

About The Position

The Digital Strategy Manager will define and evolve the global digital and loyalty program framework, ensuring consistency, scalability, and best in class execution across markets. Reporting into the Senior Global Director, eCommerce & Loyalty, this role plays a critical role in translating global vision into clear strategic frameworks that guide market execution across all digital touchpoints, including app, web, kiosk, and delivery.
This role will support the broader eCommerce and loyalty agenda by shaping program design, customer journeys, and commercial strategy, enabling markets to drive acquisition, engagement, and retention while maintaining global consistency.

Requirements

• 7 to 10 years of experience in digital strategy, loyalty, CRM, eCommerce, or customer experience roles within consumer facing businesses, QSR, retail, or hospitality preferred.
• Strong understanding of loyalty mechanics, digital commerce models, and omnichannel customer journeys.
• Experience operating in global or regional roles within franchised or multi market organizations.
• Proven ability to translate strategy into clear, actionable frameworks and guidance.
• Strong analytical and problem-solving skills, with comfort working with data and performance metrics.

Responsibilities

• Define and maintain the global digital and loyalty program framework, including tiers, rewards, currency, experiences, features, and customer journeys.
• Ensure strategic alignment across digital touchpoints, app, web, kiosk, and delivery, creating consistent and cohesive customer experience.
• Partner with the Senior Global Director and cross functional stakeholders to evolve the digital and loyalty roadmap based on customer insights, competitive trends, and business priorities.
• Support long term strategy development across acquisition, engagement, and retention levers.
• Develop scalable playbooks, guidelines, and toolkits that enable markets to execute global digital and loyalty strategies effectively.
• Identify, codify, and share global best practices across promotion, merchandising, lifecycle marketing, and loyalty activation.
• Act as a strategic advisor to regional and market teams, supporting localization while protecting global intent and consistency.
• Facilitate global forums and working sessions to accelerate capability uplift and knowledge sharing.
• Partner closely with product, technology, marketing, analytics, and operations teams to ensure strategy is executable and integrated.
• Support prioritization of digital features and enhancements by articulating clear customer and commercial value cases.
• Collaborate with agency partners where required to ensure alignment with global strategy and brand standards.
• Work with analytics and performance teams to interpret customer and program data, identifying insights that inform strategic evolution.
• Support the definition of success metrics for digital and loyalty initiatives, ensuring strategies are grounded in measurable outcomes.
• Leverage testing, experimentation, and market feedback to continuously refine global frameworks.

Benefits

• Competitive salary and benefits package.
• Opportunity to innovate within a global brand and make a significant impact.
• Collaborative, fast-paced work environment with a focus on professional growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed