Sr Manager - Global License eCommerce

American Eagle Outfitters•New York, NY

7d•Hybrid

About The Position

The Senior Manager of Global License eCommerce drives the global expansion of our e-commerce business, allowing us to have a consistent digital presence across the globe. This New York based role will act as a key strategic and operational bridge between our AEO internal teams and our global licensed partners. This role will ensure brand consistency, operational excellence, and the successful scaling of our e-commerce strategy globally.

Requirements

8+ years in International eCommerce or Digital Marketplace management, specifically working with third-party or licensed business models.
Proven ability to influence external partners and internal cross-functional teams without direct authority.
Experience taking domestic digital strategies and successfully optimizing for diverse markets.
Strong understanding of e-commerce KPIs and the ability to use data to guide partner site optimizations.
Exceptional interpersonal skills; ability to navigate complex partner relationships and cultural nuances.
Demonstrated ability to devise and execute strategies effectively, bringing key stakeholders along for the journey.
Ability to travel internationally as needed.
Willingness and flexibility to regularly align working hours with global partners as operational needs require.

Responsibilities

Build & execute a digital playbook, bringing a best-in-class site experience to the International customer globally
Drive commercial performance of digital channels across the portfolio of License partnerships
Assessment of Partner capabilities and strategic steering toward a complete omni-channel journey which may include BOPIS, brand app., etc.
Establish the role of digital marketplaces within the portfolio of each of our Licensed partnerships
Strategic management of marketing investments balanced with ROI to drive traffic and conversion on our sites
Adaptation and sharing of US & Mexico digital strategies (promotional frameworks, site merchandising, and UX improvements) with international partners to drive localized traffic growth, conversion, and overall business performance.
Oversee the optimization of international licensed sites, ensuring that brand aesthetics, customer experience, and technical standards align with global corporate benchmarks.
Serve as the primary corporate lead for licensed partners, providing day-to-day operational guidance to ensure their digital platforms thrive.
Guide partners on effective site merchandising strategies, including product categorization, homepage storytelling, and shop features to drive conversion and UPT.
Collaborate deeply with Global Merchandising and Marketing, Account Management, and Technology teams to remove roadblocks and enable the broader License e-commerce Strategy.
Partner with Digital Product Management to ensure that international partner needs and technical requirements are represented in the corporate technology roadmap.