Senior Manager, Global Event Strategy & Experiences
About The Position
As part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Global Events & Experiences will play a key role within WD’s Brand Strategy & Experience team. The primary objective of this role is to lead the centralized strategic planning of WD’s Tier-1 global industry events and experiential programs, defining the global vision, priorities, and experience frameworks that guide how WD shows up at its most important market moments. WD is the storage foundation of the AI-driven data economy, delivering durable storage systems that form the indispensable infrastructure behind AI innovation. Industry events are critical moments where this leadership must be demonstrated. The Senior Manager, Global Events & Experiences will bring this narrative to life through high-impact brand experiences that showcase WD’s leadership in capacity, performance, and efficiency across the global AI infrastructure ecosystem. Working closely with AR/PR, Brand, Channel Marketing, Communications, Product Marketing, and Sales, and regional teams, this role ensures WD shows up with clarity, credibility, and consistency across Tier-1 global industry conferences, executive engagements, and ecosystem moments. Regional and channel teams play a critical role in execution, while this role provides the centralized strategy and alignment across the organization.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
- 10+ years of experience working in enterprise IT, AI infrastructure, cloud platforms, or data infrastructure markets
- Familiarity with major industry conferences such as AI infrastructure, hyperscale, or enterprise technology events
- Proven track record managing large-scale global industry conferences and brand activations
- Experience managing agencies, vendors, and complex event production environments
- Strong cross-functional collaboration across marketing, sales, and executive stakeholders
- Strategic thinker with exceptional executive presence and the ability to influence cross-functional stakeholders without direct authority.
- Skillful verbal and written communicator
- Self-motivated and adaptable in a fast-paced environment
Responsibilities
- Set the strategic direction for WD’s presence at Tier-1 global technology events and conferences
- Develop integrated pre-event, at-event, and post-event marketing strategies in partnership with Corporate Marketing, Product Marketing, Communications, Digital, Customer Marketing, and Sales to maximize awareness, engagement, and business impact.
- Serve as the steward of WD's event narrative, ensuring a consistent brand experience across regions, audiences, executive presentations, booths, customer engagements, and ecosystem activations.
- Develop integrated event strategies including booth experiences, executive engagements, partner activations, and thought leadership programs
- Continuously assess the evolving global event and industry landscape, emerging conferences and ecosystem shifts to anticipate where WD should show up next, and recommend which new events to enter, scale, sustain, or exit.
- Lead planning of WD’s presence at Tier-1 global technology events, ensuring the company’s role as the storage foundation of the AI-driven data economy is clearly demonstrated through messaging, experiences, and executive engagement.
- Design the frameworks and principles that guide experiential programs and translate WD’s enterprise narrative into visible proof points across AI infrastructure, data innovation, and hyperscale ecosystems.
- Partner with regional and channel teams responsible for execution resources and delivery.
- Coordinate cross-functional alignment across Product Marketing, Sales, Communications, and Brand Strategy teams.
- Partner with PR and executive communications teams to develop high-impact executive engagement strategies including keynote platforms, analyst engagements, media opportunities, and VIP experiences.
- Support executive visibility through keynotes, panel discussions, customer roundtables, and ecosystem engagements.
- Establish planning processes, governance, and operating rhythms that align Product Marketing, Sales, Regional Marketing, Communications, Brand, and executive stakeholders around shared event objectives.
- Capture strategic content and insights from events in partnership with Customer Marketing and Communications teams
- Define success metrics and business KPIs for strategic events, measuring brand impact, customer engagement, executive influence, and organizational learnings to continuously improve future programs.
- Build scalable processes and operational frameworks to support the future growth of WD's global events function.
Benefits
- paid vacation time
- paid sick leave
- medical/dental/vision insurance
- life, accident and disability insurance
- tax-advantaged flexible spending and health savings accounts
- employee assistance program
- other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
- tuition reimbursement
- transit
- the Applause Program
- employee stock purchase plan
- the WD Savings 401(k) Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
