Senior Manager, Genesis Regional Marketing Ops (West & Mountain States)

Hyundai Motor Company•Fountain Valley, CA
•$114,800 - $164,000•Onsite

About The Position

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

Requirements

  • Must be a high school graduate.
  • Eight or more years of experience.
  • Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side.
  • Ability to manage multiple projects in a fast paced environment.
  • Ability to develop strong interpersonal relationships with both HQ and field team members.
  • Ability to craft and deliver the right message to the right audience.
  • Strong public speaking ability.
  • Strong analytical affinity with attention to detail.
  • Strong automotive industry knowledge.

Nice To Haves

  • Bachelor’s degree preferred.
  • Master’s degree is a plus.
  • Supervisory experience is preferred.
  • Agency and/or vendor experience helpful.

Responsibilities

  • Manage Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
  • Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
  • Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
  • Oversee execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
  • Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
  • Lead regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
  • Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
  • Collaborate with National Office teams to develop, implement, and administer Market Support Programs (MSP).
  • Process MSP payments and resolved retailer payment and incentive-related issues.
  • Manage departmental budgets and maintained expenses within approved guidelines.
  • Plan and execute regional organizational meetings and events.
  • Support Regional General Manager with governance processes, including OCM and PRM activities.
  • Serve as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
  • Maintain expertise in national and regional incentive programs to support retailer performance.
  • Provide team leadership, employee development, and budget oversight as required.
  • Budget management.
  • Approve all time off, training, expense reporting, and miscellaneous spending for applicable programs and direct reports.
  • RFP and vendor selection.
  • Conduct regular performance evaluations of direct reports, where applicable; develop employee business focus and plans for direct reports for the future.

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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