SENIOR MANAGER, EVENT TECHNOLOGY & SYSTEMS

BRAND USA•Washington, DC

3d•$88,800 - $133,200•Remote

About The Position

Brand USA is seeking a tech-savvy and marketing-instinctive Senior Manager of Event Technology & Systems to join their evolving Event Strategy & Production department. This newly reimagined role is designed for someone who wants to own the technology and communications aspects of the department, making it more operationally self-sufficient. The ideal candidate will be comfortable with Cvent, AI tools for content creation and workflow optimization, and eager to build and innovate rather than maintain existing systems. This position is a key partnership within a two-person events team, reporting to the Senior Director, Event Operations, and will involve both strategic technology ownership and hands-on on-site support.

Requirements

3+ years of experience in event marketing, event technology, or a closely related field, with exposure to both marketing and operational aspects of events.
Hands-on Cvent administration experience (building registration sites, setting up email campaigns, pulling custom reports).
Proficiency with Wrike or a comparable project management platform.
Active, daily use of AI tools (ChatGPT, Claude, Gemini, or similar) for writing, communications, and workflow efficiency.
Strong written communication skills, with the ability to write clearly and on-brand.
Genuine curiosity about technology and a proactive approach to exploring new tools.
Sufficient operational awareness to be effective on-site at events and a willingness to pitch in.
Strong organizational instincts and the ability to manage multiple workstreams simultaneously.
A dedicated remote work area that is quiet enough for employees to concentrate.
Must have homeowner’s or renter’s insurance.
Ability to comply with company technology, safety, and health requirements.
Ability to travel as required (up to 25%).
Ability to frequently operate a computer and other office productivity machinery.
Ability to lift up to twenty (20) pounds.
Ability to perform essential functions with or without reasonable accommodation.
May require more than forty (40) hours per week to meet deadlines.

Nice To Haves

Experience building templates and automations in Wrike.
Experience with Salesforce or similar CRM, including event data integration.
Experience in travel, tourism, or destination marketing.

Responsibilities

Own and administer the full Cvent platform, including registration builds, event websites, mobile apps, session management, attendee communications, and post-event reporting.
Manage Salesforce CRM integration with event data to ensure clean data flow.
Serve as the primary Wrike administrator for the department, building project templates, setting up automations, and managing team task boards.
Leverage AI tools (e.g., Claude Projects) to organize event knowledge, build briefing frameworks, and create efficient workflows.
Evaluate, champion, and implement new event technology tools.
Proactively recommend process improvements and anticipate technical challenges.
Own the full event communications calendar: plan, write, build, test, and deploy all attendee-facing emails, exhibitor updates, and delegate communications.
Actively use AI tools for drafting event copy, generating communications, and accelerating marketing deliverables.
Collaborate with Trade and PR teams on event marketing strategies to drive registration and engagement.
Write clear and brand-consistent copy for websites, speaker bios, event descriptions, FAQs, logistics guides, and post-event surveys.
Track, analyze, and report on marketing performance metrics (open rates, click-throughs, conversion, engagement) to inform future campaigns.
Serve as the on-site technology lead at Brand USA events, managing registration systems and troubleshooting Cvent mobile app issues.
Support the Senior Director of Event Operations with on-site logistics and operational tasks as needed.
Manage on-site badge production, check-in workflows, and attendee data accuracy.
Assist with vendor coordination, run-of-show documentation, and communications support during event week.
Collaborate with Marketing, Design, IT, and Trade teams on shared projects.
Identify and implement opportunities to reduce manual work through automation and system improvements.
Contribute to post-event debriefs with data, observations, and recommendations.
Report to work regularly and be available for occasional after-hours emergency calls and projects.

Benefits

Medical, Dental, and Vision insurance (three medical plan options through CareFirst).
Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000).
Company-paid short-term and long-term disability insurance.
401(k) retirement plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%).
Flexible Spending Accounts (FSA) for healthcare and dependent care expenses.
Transit and Parking Account (pre-tax deduction).
Wellness Program through Sharecare.
Employee Assistance Program (EAP).
Voluntary Benefits (additional life insurance, pet insurance, etc.).
International Medical Coverage for emergencies while traveling internationally on company business.