Senior Manager, Enterprise Product Marketing

iBusiness Funding

2d•Remote

About The Position

Do you enjoy bringing sophisticated, AI-enabled technology products to market for small business and enterprise customers? Are you passionate about shaping how innovative platforms are positioned, launched, and adopted in fast-growing SaaS or fintech organizations? So are we! iBusiness, located in sunny Fort Lauderdale, Florida, builds modern, data-driven technology solutions that support the evolving needs of businesses and their partners. We are seeking a Senior Manager of Enterprise Product Marketing to execute go-to-market strategy, articulate differentiated product value, and position our AI-powered solutions as industry leaders. The Senior Manager of Enterprise Product Marketing will lead positioning, messaging, and go-to-market strategy for enterprise technology products. This role works cross-functionally to ensure products are clearly differentiated, customer-focused, and aligned with enterprise needs.

Requirements

7+ years of experience in product marketing or enterprise marketing within high-growth SaaS, fintech, or enterprise technology companies
Proven success launching and scaling enterprise-grade products with complex value propositions and multi-stakeholder buying processes
Experience supporting enterprise and partner-led go-to-market motions, including longer sales cycles and account-based strategies
Strong understanding of enterprise buyer personas, decision-making frameworks, and value-based selling
Demonstrated ability to translate complex technical and AI-driven capabilities into clear, compelling customer value
Experience collaborating closely with Product Management, Engineering, Sales, and Marketing leadership
Strong competitive intelligence, market research, and analytical skills
Exceptional written and verbal communication skills, with experience creating executive- and customer-facing materials

Nice To Haves

Fintech, Lendtech, or financial services technology experience preferred, but not essential

Responsibilities

Define enterprise product positioning, messaging, and value propositions
Define go-to-market strategy for new product launches and major feature releases
Develop sales enablement tools including decks, one-pagers, case studies, and competitive materials
Conduct market, customer, and competitive research to inform strategy
Act as the voice of the customer to influence product direction
Develop thought leadership and product-driven content for industry publications, trade media, and analyst briefings to reinforce market credibility and category leadership
Partner with PR and communications teams to define narratives that showcase product innovation, customer outcomes, and industry impact
Define and execute strategy for conference participation, including speaking submissions, panels, roundtables, and executive thought leadership opportunities
Identify and position product and company leaders as subject-matter experts for industry events, webinars, and virtual forums
Create supporting content for speaking engagements, including presentations, talking points, demos, and post-event amplification