Product Marketing Manager, Enterprise

Scale AI • San Francisco, CA

22h

About The Position

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.
This role will focus on developing and optimizing vertical-specific messaging and content for Healthcare, Insurance, and Financial Services to ensure Scale resonates with core buyers in these sectors. The ideal candidate combines strategic thinking with hands-on execution.

Requirements

• 5+ years of experience in product marketing in B2B enterprise environments, including at least one vertical sales-led growth motion
• An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
• Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
• Ability to influence at all levels, including executive, and to work across functions
• An outstanding level of attention to detail

Nice To Haves

• Experience marketing AI products or services

Responsibilities

• Develop clear, compelling messaging for enterprise offerings tailored to key personas within Healthcare, Insurance, and Financial Services.
• Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders.
• Drive marketing programs around each vertical to contribute to pipeline targets
• Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
• Support the creation of case studies highlighting customer success within your assigned verticals.
• Partner with product, engineering, sales, and growth marketing to create a cohesive customer experience
• Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
• Manage the digital footprint for our Vertical Enterprise offerings across our website, marketplace listings, and analyst platforms

Benefits

• Comprehensive health, dental and vision coverage
• Retirement benefits
• A learning and development stipend
• Generous PTO
• Additionally, this role may be eligible for additional benefits such as a commuter stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees