Senior Manager, Enterprise Marketing

SimplePractice

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. We’re building our enterprise business from the ground up and this role will help define how we go to market. You will partner closely with Product Marketing, who owns enterprise positioning and core narrative development, while you bring that strategy to life through high-impact programs, channels, and experiences. As Senior Manager, Enterprise Marketing, you will be the channel marketing lead for our enterprise segment, working directly with the GM of Enterprise and Senior Manager, PMM to translate strategy into high-impact programs. This is a zero-to-one role: you’ll help shape the narrative, build the playbook, and execute the highest-leverage initiatives to reach and convert executive buyers across payer organizations, health plans, and strategic partners. You are accountable for bringing enterprise strategy to life in market, through programs, experiences, and assets that reach and influence executive buyers. This is a highly autonomous role for a builder who thrives in ambiguity, knows how to prioritize ruthlessly, and can both think strategically and execute end-to-end. You will focus on the highest-impact opportunities, not try to do everything.

Requirements

7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
Proven ability to independently build and execute marketing programs in ambiguous environments
Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
Exceptional writing and storytelling skills, especially for executive audiences
Experience partnering closely with sales, partnerships, or business development teams
Ability to influence without authority and navigate cross-functional organizations with constrained resources

Responsibilities

Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems.
Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
Design and execute high-impact marketing programs that engage and influence enterprise buyers
Bring enterprise strategy to life through events, campaigns, and targeted experiences
Ensure all programs are cohesive, high-quality, and aligned to core messaging
Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
Ensure messaging is applied consistently and effectively across all enterprise touchpoints
Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
Identify where we should show up and why, balancing visibility, access, and ROI
Develop compelling event narratives and materials that resonate with senior buyers
Partner with the web team to stand up enterprise-focused landing pages
Own messaging and structure to ensure clarity and relevance for enterprise audiences
Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
Advocate for enterprise needs while working collaboratively to get work done