Senior Manager Editorial & Content Strategy

Express•New York, NY

3d•Onsite

About The Position

The Senior Manager, Editorial & Content Strategy is responsible for developing clear, engaging, and brand-right content that brings the Express brand to life across every customer touchpoint. This role partners closely with Creative, Brand Marketing, Merchandising, and channel teams to execute compelling storytelling across campaigns, ecommerce, email, social media, retail marketing, paid media, product storytelling, and other customer communications. The ideal candidate is a strong writer with excellent editorial judgment, an interest in menswear and retail marketing, and a passion for creating content that connects brand storytelling with customer needs.

Requirements

Bachelor’s degree or equivalent experience in English, Journalism, Communications, Marketing, Creative Writing, or related field.
5-7 years of copywriting and content experience.
Experience writing for fashion, retail, lifestyle, ecommerce, or consumer brands preferred.
Strong portfolio demonstrating brand storytelling across multiple channels.
Excellent writing, editing, proofreading, and communication skills.
Strong writing and storytelling ability
Excellent editorial judgment and attention to detail
Curiosity about menswear, culture, and retail marketing
Highly collaborative with strong communication skills
Organized, adaptable, and able to manage multiple priorities
Positive, solutions-oriented mindset with a passion for creating exceptional customer experiences
Applicants must be currently authorized to work full-time in the United States.

Responsibilities

Write clear, engaging, brand-right copy across ecommerce, email, social media, paid media, retail marketing, product storytelling, campaign messaging, headlines, landing pages, and additional customer-facing communications.
Translate product strategies, seasonal campaigns, and marketing initiatives into compelling customer stories.
Adapt messaging appropriately for each platform while maintaining consistency in brand voice.
Support campaign concepting through headlines, messaging ideas, and creative collaboration.
Ensure copy reflects established brand voice, editorial standards, grammar, tone, and messaging guidelines.
Proofread and edit content for clarity, accuracy, consistency, and quality.
Research fashion, culture, competitive brands, and customer trends to strengthen storytelling.
Support development of seasonal messaging frameworks and editorial planning.
Partner closely with Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and E-Commerce throughout content development.
Participate in creative reviews and incorporate feedback throughout the process.
Support special projects and additional content needs as assigned.