Senior Manager, Digital Strategy - Shopper Funnel (Sam's Club)

Walmart • Bentonville, AR

19h • Onsite

About The Position

We are seeking a Senior Manager of Shopper Funnel Health to drive growth in the number of members shopping online and increase repeat engagement. This leader will own the end-to-end health of the digital shopping funnel—from visit to conversion to retention—and ensure a steady increase in active and returning eCommerce members.

Requirements

• 6–10+ years in eCommerce, growth, marketing, or product roles
• Strong understanding of digital funnels, conversion optimization, and retention strategies
• Proven ability to drive measurable growth in user acquisition and engagement
• Strong analytical and problem-solving skills
• Experience working cross-functionally in complex organizations
• Excellent communication and stakeholder management skills
• Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.

Nice To Haves

• Experience in subscription or membership-based businesses
• Familiarity with CRM, lifecycle marketing, or personalization tools
• Experience with experimentation and performance marketing
• Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy

Responsibilities

• Own the strategy to improve funnel conversion and repeat shopping behavior
• Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities
• Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies
• Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey
• Build programs to improve retention, repeat purchase frequency, and lifetime value
• Define KPIs and build dashboards to monitor funnel health and member behavior
• Lead cross-functional execution of initiatives and ensure alignment across stakeholders
• Drive a culture of testing and continuous optimization across the funnel

Benefits

• medical, vision and dental coverage
• 401(k), stock purchase and company-paid life insurance
• PTO, parental leave, family care leave, bereavement, jury duty, and voting
• short-term and long-term disability
• company discounts
• Military Leave Pay
• adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager