Urban Outfitters Senior Manager, Digital Merchandising

Urban Outfitters•Philadelphia, PA

8d•Hybrid

About The Position

Urban Outfitters is seeking a Senior Manager of Digital Merchandising to develop and execute the digital merchandising strategy in collaboration with the Director of Ecommerce. This role involves leveraging site analytics and product performance data to optimize demand and conversion. The Senior Manager will work closely with Buying to align marketing messages and site prioritization with relevant investments, manage marketing campaign product selections, execute site experiences, and create product messaging across the homepage and site. They will help define and drive the digital messaging roadmap, acting as a strategic link between Marketing and Ecommerce to translate brand stories and commercial priorities into a cohesive site-wide strategy. The role also involves leading a team of divisionally focused members to ensure a unified digital merchandising perspective.

Requirements

7+ years of Digital Merchandising experience
3+ years of people management experience
Excellent project management skills
Proven analytical and quantitative skills
Able to make timely decisions, anticipate problems, and provide creative solutions
Excellent written and verbal communication skills
Advanced Excel skills
Experience using web content management systems like SFCC, Shopify Plus
Experience with Google Analytics 4 (GA4), Adobe Analytics or similar
Experience with optimization tools for site search and product ranking
Pro-active with new ideas and have a healthy curiosity
Must be able to be in Philadelphia office minimum 3 days weekly

Nice To Haves

Buying experience a plus
Related bachelor’s degree preferred

Responsibilities

Develop and manage site-wide and divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance.
Lead site merchandising via customer-first strategy; optimizing product prioritization by performance and investment.
Analyze weekly, monthly, and ad hoc performance data—integrating sales with inventory health—to lead the team in identifying reactionary merchandising pivots and messaging opportunities that support immediate business needs.
Own the end-to-end discovery experience, including the strategic optimization of onsite search relevancy, automated product sorting (boost/bury logic), and navigation taxonomy to ensure a seamless browse experience.
Partner with Optimization team to evolve the PDP (Product Detail Page) strategy; providing commercial insights and category-specific requirements to improve conversion and storytelling.
Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives.
Partner with Marketing to dictate product selection for outbound channels (Email, Social, SMS), ensuring alignment with site inventory and commercial priorities.
Lead the end-to-end strategy for homepage, discover pages, and all around content experiences in partnership with the Director of Ecommerce, defining the hierarchy of content, product features, and promotional call-outs to maximize both brand storytelling and conversion.
Create curated trend groups for site messaging and outbound appropriate to customer that drive sales and support divisional priorities.
Manage the end-to-end site content experience, overseeing the request and briefing process for all on-site placements.
Collaborate with Digital Product/UX to identify and prioritize site feature enhancements that reduce friction in the customer journey.
Partner with SEO and Copy teams to ensure all digital merchandising strategies align with organic search growth targets.
Partner with personalization team on customer-segmented recommendations and experiences.
Establish streamlined processes in coordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation.
Conduct regular site audits, ensuring best-in-class experience: product selection, placement, and site navigation.
Contribute to the A/B testing and optimization roadmap by identifying high-merchandising hypotheses; partnering with the Optimization team to test site functionality, sorting logic, and content that drives incremental revenue.
Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce, incorporating relevant insights into strategy development.
Foster a culture of innovation and continuous learning within the team, encouraging exploration of new tools, trends, and merchandising techniques.