Senior Manager, Digital Media- Affiliate Partnerships

Walmart•Hoboken, NJ

24d•$108,000 - $216,000

About The Position

As a Sr. Manager of Content & Influencer Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop. You’ll work closely with leads across Marketing, Retail and Operations, Product, and Engineering to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations. You will need to be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving content and social commerce landscape. What you'll do... As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations, platforms, and strategic partners – with a focus on affiliate-based relationships Hunt for innovative partners and influencer platforms, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations Build industry-leading channel strategies, platform capabilities, and measurement approaches that quantify the value of content & influencer activity Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership

Requirements

Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing)
Performance mindset with experience optimizing based on conversion-based KPIs
Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce
Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
Gravitas to advocate, influence, and gain buy in both internally and externally
Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
Highly organized and detail-oriented
Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team

Responsibilities

Drive content partnerships, influencer affiliates, & branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth
Form new relationships with influencer commerce platforms, and deepen existing partnerships
Grow strategic content and commerce partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up and coming brands, to experiential marketing and popup shops that showcase Walmart’s value proposition beyond product.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
Coordinate with key stakeholders across external and internal teams to get projects across the finish line
Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. Includes P/L management of content & influencer affiliate programs.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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