Senior Manager, Digital Marketing

ATCC•Gaithersburg, MD

2d•Remote

About The Position

A global nonprofit that provides trusted biological materials for science and health, ATCC is hiring a remote Senior Manager of Digital Marketing. This role leads the strategy, development, and execution of digital marketing efforts, overseeing the end-to-end customer web journey, digital campaign performance, website experience, digital infrastructure, analytics capabilities, and vendor partnerships. Working closely with Market Development, Creative Marketing, and Web Development teams, the position helps shape how scientific audiences discover, engage with, and convert through digital channels. Seeking a Senior Manager of Digital Marketing, ideally with a strong background in digital marketing strategy, analytics, website optimization, and campaign performance, and experience supporting complex B2B or scientific marketing environments. Join ATCC and be part of a team that supports the global scientific community with trusted, authenticated biological materials.

Requirements

Bachelor's degree in Marketing or a related field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience.
Experience leading professional-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives.
Demonstrated experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels.
Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.

Nice To Haves

Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.
Experience managing external digital marketing vendors and agency partnerships.

Responsibilities

Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes.
Analyze website and campaign performance data to generate insights and support continuous optimization.
Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration.
Manage and develop the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration.