Senior Manager, Digital Marketing & eCommerce

Hess Wine Company • Napa, CA

1d • $110,000 - $115,000

About The Position

The Sr. Manager of Digital Marketing & eCommerce is the strategic lead for Hess Persson Estates' digital ecosystem and Direct-to-Consumer (DTC) sales channel. Bridging brand storytelling with commercial results, you will oversee eCommerce, UX, and digital marketing (U.S. Trade and DTC) to drive growth, innovation, and a personalized consumer journey.

Requirements

• Bachelor’s degree + 5–8 years relevant experience. Wine/Bev Alc or Luxury CPG experience is essential.
• Expert in Commerce7 (or similar winery POS), Klaviyo/Mailchimp, Google Analytics (GA4), SEO/SEM, and Meta Business Suite.
• Strong experience managing agencies, budgets, and mentoring teams.
• Analytical mindset with a focus on KPIs/ROI; confident presenter and public speaker.

Responsibilities

• eCommerce & UX Ownership: Manage the Commerce7 sales channel, product catalog, and merchandising. Lead Conversion Rate Optimization (CRO) initiatives, SEO strategy, and site management while ensuring ADA and Tied House compliance.
• Lifecycle & Retention: Drive revenue and club retention through targeted email (Klaviyo) and SMS campaigns. Utilize data to build high-conversion audience segments.
• Strategy & Agency Management: Translate business goals into digital execution. Manage external agencies, budgets, and timelines to ensure high-performance delivery.
• Social & Content: Own the high-level Social Media strategy. Mentor the Digital Marketing Coordinator on day-to-day execution and community engagement.
• Data & Analytics: Monitor performance via GA4 and Meta. Translate data into actionable insights for Sales and Leadership.
• Trade Support: Empower the Wholesale Sales team with digital tools, assets, and training.

Benefits

• Annual merit increase and incentive program.
• Comprehensive benefits package that includes medical, dental and vision insurance.
• Long-term disability, AD&D, and life insurance plans 100% paid by the employer.
• 401k plan with a 100% company match up to first 6% an employee contributes.
• Paid Time Off (starting at 3 weeks’ vacation, 5 sick days and 10 paid holidays).
• Wine Club Membership to Hess Persson Estates (per availability of the wines).
• Employee wine discount.
• A work environment where you can be your authentic self and be a part of a winning team!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level