Senior Digital Marketing Manager

Apex Dermatology and Skin Surgery Center LLC•Beachwood, OH

3d•Remote

About The Position

Apex Skin is a rapidly growing skincare facility that empowers employees to deliver exceptional patient experiences. Join our dynamic team as a Senior Digital Marketing Manager, where you will lead and innovate our digital marketing strategies to drive growth and enhance brand presence. In this pivotal role, you will leverage your expertise to craft and execute comprehensive marketing campaigns, analyze performance metrics, and collaborate with cross-functional teams to achieve ambitious goals. If you are passionate about digital marketing and thrive in a fast-paced environment, we invite you to make a significant impact with us.

Requirements

Bachelor's degree in marketing, business, or a related field.
Minimum of 5 years of experience in digital marketing
Minimum 2 years in a managerial role.
Proven track record of developing and executing successful digital marketing strategies.
Past success at leading team members to meet business goals and continuously improve.
Strong understanding of AI, SEO, SEM, PPC, social media, email marketing, and content marketing.
Experience with web analytics tools such as Google Analytics or similar.
Proficiency in CRM software and marketing automation platforms like HubSpot, Marketo, or similar.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to oversee multiple campaigns simultaneously.
Outstanding leadership and team management skills.
Exceptional written and verbal communication skills.
Experience with A/B testing and other optimization strategies.
Familiarity with market research and customer segmentation strategies.
Ability to stay updated with the latest digital marketing trends and technologies.
Strong problem-solving skills and attention to detail.
Confidence in budget management and financial planning for marketing initiatives.
Creative thinking to solve problems and suggest new solutions.
Ability to execute digital efforts timely and effectively, while keeping high level strategy top of mind.

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business goals.
Lead and manage a digital marketing coordinator, providing mentorship and performance feedback.
Direct key third party partners to execute digital marketing work including paid media, web development, and e-commerce.
Oversee and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
Analyze and report on the performance of digital marketing campaigns using analytics tools.
Collaborate with cross-functional teams to integrate digital marketing efforts with overall marketing strategies, and to support multiple departmental goals.
Stay updated with digital marketing trends and technologies to drive innovation and competitive advantage.
Manage and allocate digital marketing budgets effectively to maximize ROI.
Identify and establish partnerships with digital platforms and third-party vendors.
Ensure brand consistency and enhance online presence across all digital touchpoints.
Develop and implement testing strategies to optimize conversion rates and user engagement, including A/B testing, digital tactic comparison, and more.
Monitor competitor activity and market trends to identify new opportunities and threats.
Prepare and present performance reports to stakeholders, providing insights and recommendations for improvement.
Extract, analyze and apply customer data to strategy to improve campaign effectiveness.
Measure and improve patient experience digitally and work collaboratively for a smooth experience at all touchpoints, digitally and otherwise.