Senior Digital Marketing Manager
About The Position
About Definitive Healthcare : At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011. We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India. We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. Job summary: As the Senior Digital Marketing Manager, you own digital demand strategy and performance, delivering pipeline and revenue impact for the business. You define and drive an integrated digital strategy in close partnership with cross-functional stakeholders and Growth Strategists on the Demand Generation team to ensure alignment, visibility, and shared ownership of growth outcomes. You lead paid media and organic growth programs end to end—setting strategy, directing agency execution, managing investment against revenue targets, and proactively communicating performance, insights, and recommendations across the organization.
Requirements
- 7+ years of experience in digital marketing or demand generation, with deep expertise in paid media and SEO/GEO in a B2B environment.
- Proven experience owning strategy, performance, and optimization—not just execution.
- Strong analytical skills and comfort using data to inform decisions and optimizations.
- Experience managing agencies and external partners with clear expectations and accountability.
- Strong understanding of how digital marketing supports full-funnel demand generation and revenue outcomes.
- Comfort operating across modern digital marketing, analytics, and CRM platforms, with the ability to evaluate and maximize tools rather than simply operate them.
Nice To Haves
- Experience with Agile Marketing and Healthcare Industry marketing a plus.
Responsibilities
- Digital demand strategy & revenue impact Own the integrated digital demand strategy across paid media and SEO/GEO, ensuring tactics support pipeline and revenue goals.
- Define and own the digital marketing roadmap, making investment and tradeoff decisions across channels, tests, and initiatives in alignment with broader company growth objectives.
- Continuously evaluate performance to reallocate spend and/or reprioritize work to maximize ROI and revenue impact.
- Partner cross-functionally and within the demand generation team to influence content and improve prospect/customer journeys.
- Use market, platform, and competitive insights to guide experimentation, conversion optimization, and the evolution of digital strategy across the funnel.
- Paid media & agency leadership Own paid media performance end to end, including channel mix, forecasting, optimization priorities, and budget management.
- Lead agency partners driving execution, ensuring clear direction, accountability, and measurable outcomes.
- Ensure paid media programs are integrated into broader, full-funnel demand generation initiatives.
- Reporting and insights Define success metrics, measurement frameworks, forecasting and attribution approaches to evaluate performance and inform investment decisions.
- Own performance reporting and insights across digital channels, proactively communicating trends, results, and recommendations.
- Translate data into clear narratives that inform decision-making and investment strategy.
- Proactively surface risks, opportunities, and recommendations to stakeholders, ensuring visibility and alignment.
Benefits
- All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
