Senior Manager, Digital Marketing - Advanced Surgical

CONMED Corporation • Denver, CO

22d

About The Position

The Senior Manager of Digital Marketing will hold a leadership role in shaping and implementing US Advanced Surgical Digital Marketing strategies. This management position will collaborate with cross-functional teams to plan, create, and manage marketing campaigns across digital platforms. The ideal candidate will be digital-savvy and have experience in both organic and paid social and digital media, content development, web, and metrics. This position is ideal for a data-driven marketer who is passionate about digital advertising and staying ahead of industry trends. The ideal candidate will also have a strong eye for graphic design/video editing and proven copywriting skills to help advise and contribute to the ad creation process.

Requirements

• 8+ years of experience in digital marketing, with a focus on paid media and digital advertising.
• 2+ years of prior marketing management experience.
• 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.)
• 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn.
• Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends.
• Strong analytical skillswith experience in data analysis and campaign performance reporting.
• Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets.
• Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders.
• Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
• Bachelor’s Degree in Marketing, Advertising, Business, or a related field

Nice To Haves

• Prior medical device experience.

Responsibilities

• Digital Marketing Strategy: Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration.
• Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting.
• Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. This includes improvements to on-page and off-page Advanced Surgical content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED.
• Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending.
• Partners with the Product Marketing team understand brand strategies and priorities.
• Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit.
• Enhance digitalad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn.
• Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team.
• Write/suggest copyfor paid ads (text overlay,captions, headlines), as well as keywords, site links descriptors, and other needs.
• Lead A/B testing of content when appropriate.
• Assist Marketing Communication teamwith content outlines and building creative for campaigns that require various multimedia.
• Report to Advanced Surgical leadership on campaign performance,trends, and opportunities for improvement.
• Manage, coach and develop employees.
• Stay currenton industry trends,emerging platforms, and advertising best practices to refine campaign strategies.
• Develop and implement digital tech stack to enable effective data-driven marketing.
• Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations.

Benefits

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees