Senior Marketing Manager - Digital QSR

Ecolab

About The Position

The Senior Marketing Manager – Digital QSR is responsible for shaping and executing the Division’s global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise. What You Will Do: Strategy & Innovation Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives. Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions. Manage pipeline process from ideation through commercialization. Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms). Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch. Develop a deep understanding of customer base and competitors. Drive segment-specific innovation and renovation projects. Market Analysis & Segmentation Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences. Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior). Monitor market trends and adjust segmentation strategies as needed. Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical. Go to Market Define and deliver segment-specific marketing strategies and campaigns. Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights. Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition. Collaboration & Enablement Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results. Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations. Partner with marketing communications to bring customer-facing programs to market. Reporting & Optimization Manage reporting and analytics on all programs to measure success and return on investment. Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Requirements

Bachelor’s degree
8 years of professional experience in a business-to-business environment
Immigration sponsorship not available for this role

Nice To Haves

MBA, preferably in Marketing
Strong verbal and written communication skills
Excellent verbal and written communication skills; ability to work well in a group as a solid team player
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Solid business acumen
Strong problem solving and analytical skills
Attention to detail; strong sense of urgency
Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Responsibilities

Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
Identify segment trends and how they impact Ecolab and our customers
Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
Manage pipeline process from ideation through commercialization.
Develop strategic roadmap for segment
Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
Develop a deep understanding of customer base and competitors.
Drive segment-specific innovation and renovation projects.
Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
Monitor market trends and adjust segmentation strategies as needed.
Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical.
Define and deliver segment-specific marketing strategies and campaigns.
Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.
Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
Partner with marketing communications to bring customer-facing programs to market.
Manage reporting and analytics on all programs to measure success and return on investment.
Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.