Senior Manager, Digital & Local Marketing

Little Sprouts • Lawrence, MA

42d • $80,000 - $110,000 • Hybrid

About The Position

We're seeking a strategic and hands-on Senior Marketing Manager to lead our digital marketing efforts while supporting local marketing initiatives across our network of schools. This role is ideal for a performance-driven marketer who thrives in a collaborative environment and understands how to translate brand-level strategy into local impact. This role focuses on generating high-quality leads and ensuring a strong online presence from the brand level to school level. You'll be responsible for driving lead generation, optimizing our digital presence, and partnering with school leaders to develop and execute localized marketing plans that increase visibility and enrollment. This role requires strong leadership, analytical skills, and the ability to collaborate with various teams to ensure cohesive messaging and impactful campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of experience in digital marketing, with a strong track record in performance marketing and campaign execution.
• Proficiency in Google Ads, Meta Ads, CRM systems, Google Analytics, HubSpot, and marketing automation platforms.
• Strong analytical skills
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
• Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals, telling compelling stories, and creating a strong brand

Nice To Haves

• Experience supporting multi-location or franchise-style businesses is a plus.

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, social, email, and web.
• Manage the company website to ensure it is optimized for user experience, SEO, and lead conversion.
• Oversee social media strategy and paid media efforts to build brand awareness and engagement.
• Analyze campaign performance and optimize based on KPIs such as CPL, CTR, and conversion rates.
• Collaborate with content creators and designers to produce compelling digital assets.
• Partner with sales and operations to align marketing efforts with enrollment goals.
• Create and manage sales enablement tools and content libraries.
• Develop and execute lead nurturing strategies to move prospects through the funnel.
• Serve as a strategic advisor to school leaders, helping them build and execute local marketing plans.
• Create school-level marketing playbooks and toolkits to drive enrollment and community engagement.
• Provide coaching and support to ensure consistent brand messaging and execution at the local level.
• Manage relationships with digital marketing agencies and performance vendors.
• Oversee campaign budgets and ensure efficient use of resources.
• Monitor and report on ROI, providing actionable insights to improve performance.

Benefits

• Hybrid work environment
• Medical Plans with Blue Cross Blue Sheild
• 401k with an up to 4% discretionary match
• Generous Childcare discount (75% off first child and prorates there after)
• Access to virtual urgent, primary, and mental health care with First Stop Health
• Company sponsored life insurance
• Satisfaction of working to improve the lives of children and families by supporting an early education organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Social Assistance
• Number of Employees: 501-1,000 employees