Senior Manager, Digital Demand Generation, Security

OneSpan

8d•$160,000 - $175,000•Remote

About The Position

OneSpan is looking for a Senior Manager, Digital Demand Generation to lead digital pipeline generation for its Security business. This is a senior individual contributor role with significant ownership over paid media strategy and investment, digital sponsorships, campaign orchestration, experimentation, performance analysis, and optimization. The role will also be instrumental in the go-to-market strategy for DigipassONE, including investments in passkeys. The primary objective is to establish a repeatable and scalable digital demand engine that generates qualified pipeline and improves efficiency over time. The ideal candidate will be commercially minded, highly analytical, and driven to understand the 'why' behind performance data to inform strategic changes.

Requirements

7+ years in B2B digital/demand generation with meaningful enterprise SaaS experience.
Strong track record of creating B2B pipeline through digital demand generation, preferably in cybersecurity, enterprise software, or another complex B2B market.
Deep knowledge of paid digital media and the ability to determine the right channel mix based on the business objective.
Experience owning significant media budgets and making investment decisions based on downstream performance.
Strong analytical skills and the ability to independently work with campaign, funnel, opportunity, and pipeline data.
Experience optimizing beyond clicks, form fills, and MQLs to qualified opportunities, pipeline, and revenue.
Experience building integrated campaigns across multiple channels and stages of the buyer journey.
Strong understanding of audience segmentation, retargeting, conversion optimization, and account-based marketing.
Excellent program management skills and the ability to drive execution across multiple teams without direct authority.
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics, and business intelligence tools.
Judgment to know when to optimize an investment and when to stop it.
Curiosity to challenge assumptions, test new approaches, and change positions when evidence dictates.

Nice To Haves

Experience working at a digital marketing or advertising agency.
Experience both working within and managing external agencies.
Cybersecurity, identity, or authentication experience.
Experience marketing to highly regulated industries.
Enterprise SaaS experience.
Experience supporting sophisticated ABM programs.

Responsibilities

Lead paid digital strategy and execution for the Security business across search, social, display/programmatic, retargeting, content syndication, and other relevant channels.
Own digital sponsorships and programs with industry publications, associations, and other third parties.
Manage digital media investment and continuously reallocate budget based on performance and pipeline contribution.
Build the digital components of integrated Security campaigns, translating campaign strategy into channel mix, sequencing, offers, asset requirements, conversion paths, and measurement.
Lead digital activation across 1:1, 1:few, and 1:many account-based programs.
Develop and execute webinars and other virtual programs when they are the appropriate vehicle for the audience and objective.
Partner with Product Marketing on audiences, positioning, and campaign themes; Content and Creative on assets and offers; Marketing Operations on execution and measurement; and Demand Generation and Sales on pipeline progression.
Brief Creative and Content based on performance data, identifying where new messaging, formats, assets, or offers could improve results.
Work closely with teams responsible for the website, SEO/AEO, and organic discovery to create strong conversion paths and a seamless prospect journey.
Utilize retargeting and digital engagement throughout the funnel, including active opportunities, rather than treating lead capture as the end of the digital journey.
Maintain a rigorous test-and-learn program across channels, audiences, creative, messaging, offers, and conversion experiences.
Independently analyze performance data and translate it into clear recommendations for investment, optimization, and future campaigns.