Senior Manager, Digital and Programmatic
About The Position
As the Senior Manager, you will manage digital campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. Sr. Managers support account leadership to ensure work is being delivered across all digital media campaigns and escalates main performance issues. You will ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally and with clients. You are also accountable for daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned. You are well-versed in the planning process and can translate a brief into campaign strategies and eventually into tactical plans within buying platforms. You are a subject matter expertise and have in-depth knowledge of the buying platforms and partners they are responsible for operating. You will have team and personnel oversight responsibilities and will require experience in people & project management including prioritization and coaching. You will report into the Senior Director, Digital Investment.
Requirements
- Bachelor's degree or 4+ years' experience within the programmatic & digital industry
- Experience leading a team is required
- Expert in programmatic technology, platform, and partner solutions, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards.
- Experience with troubleshooting/auditing PMP/PG deals
- Collaboration mindset/team player
- Detail-oriented with strong attention to project management and follow-through
- Strong experience working with business applications; MS Office Suite required
Responsibilities
- Accountable for the execution, management, and optimization of all digital and programmatic media campaigns including in-platform programs.
- Ensure all campaigns meet and exceed benchmarks
- Main point of contact for daily client operations
- Lead team of digital and programmatic experts, supporting team with hands-on help when needed
- Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance
- Optimize at an advanced level, including advising on optimizations across tech partners, and train new team members on optimization techniques within platforms
- Quality-assures all campaigns, reporting, and billing to produce client-ready materials
- Understand and communicate the dentsu value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Lead negotiation process with partners, based on individual brand needs
- Assist leadership with needs for new business pitches
- Frequent thought leadership and strategic contributor
- Recommend innovative tactics to improve account and foster growth
- Own new client onboarding as needed
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
