Senior Associate, Digital and Programmatic
About The Position
Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications. Key Accountabilities: Deliver media programs that exceed client objectives leveraging technology & human-powered AI Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.) Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up Coordinate hand-offs between media team and ad operations team during trafficking process Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients Troubleshoot basic campaign delivery and performance issues independently Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.) Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval
Requirements
- Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry
- Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc…
- Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc.
- Strong knowledge of media math formulas and concepts
- Knowledge of basic financial principles, such as revenue and profit
- Excellent verbal and written communications
- Collaboration mindset
- Strong attention to detail
- Proactive work ethic
- Ability to prioritize multiple tasks
- Solutions orientated with strong critical thinking abilities
- Strong analytical thinking and mathematical skills
- Comfortable with analysis and data
- Experience working with business applications; MS Office Suite desired
Responsibilities
- Deliver media programs that exceed client objectives leveraging technology & human-powered AI
- Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
- Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
- Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
- Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
- Coordinate hand-offs between media team and ad operations team during trafficking process
- Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
- Troubleshoot basic campaign delivery and performance issues independently
- Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
- Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
- Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave, and
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
