Manager, Programmatic

Spring & Bond•New York, NY

11d•Remote

About The Position

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training. We’re looking for a dynamic Manager, Programmatic to join our team! With minimal supervision, the Manager is responsible for planning, executing, and optimizing digital advertising campaigns across programmatic platforms, as well as providing insights for reports. The Manager will also add value to client relationships by proactively communicating professionally and efficiently and developing a deep understanding of the client’s business. A Manager will have 3 - 5 years of digital media buying/trading experience.

Requirements

Solid hands-on understanding of Google Campaign Manager & DSPs, including trafficking, reporting, and basic troubleshooting
Proficient use of Google Suite tools
Self-manage tasks to meet deadlines with minimal follow up
Professional written and verbal communication skills
Solid grasp of ad server terminology like impressions, clicks, conversions, CTRs, CPMs, etc.
Working knowledge of core optimization levers across programmatic
Ability to thrive while juggling multiple projects and priorities simultaneously
Showcases initiative to help on projects outside of day-to-day responsibilities
Very detail-oriented and organized
Ownership of campaigns
Project management mindset
Process-oriented
Comfortable owning internal logistics
Proactive communication
Ability to context switch

Responsibilities

Actively manage key account campaigns including trafficking, buying execution, ongoing optimizations, and media planning support
Launch, track, and optimize the performance of real-time bidding campaigns to ensure goals are met with the supervision of the Associate Director/Director/Senior Director (paid search and social experience a plus)
Manage campaigns daily and ensure client KPIs are being met across all ongoing media including spend tracking
Support client services through receiving and testing creative, pacing, delivery, and performance
Troubleshoot technical serving issues, buying discrepancies, and reporting errors
Work with the AdOps and Analytics team to analyze campaign performance and create actionable insights and optimization recommendations
Support monthly actualization process
Pull 3rd party delivery reports and screenshots; identify and assist the Ad Ops manager or director in investigating 3rd party discrepancies
Communicate campaign problems to the internal Ad Ops team, effectively and proactively offer viable alternatives