Senior Manager, Design

Mimecast•Lexington, MA

22d•$155,000 - $175,000

About The Position

The Senior Manager, Design is a go-to-market-focused design leader responsible for producing creative work that drives engagement, builds market interest, and supports Mimecast’s demand generation across channels. The role focuses on executing visual communication for sophisticated B2B enterprise buyers and setting creative standards across paid media, campaigns, events, digital, and sales materials. It reports to the Director of Brand and partners closely with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement. The role directs in-house designers, external agencies, production vendors, and AI-assisted workflows to deliver high-quality creative at speed. The position combines hands-on creative direction, campaign execution, quality oversight, AI-forward design practice, vendor and budget coordination, and cross-functional collaboration. It calls for a proactive design partner who builds trust across the company and helps make the brand accessible and engaging to internal teams.

Requirements

At least 7 years of design experience, including significant experience in go-to-market, demand generation, or integrated marketing creative roles.
Demonstrated experience producing design that drives engagement in a B2B enterprise environment.
Understanding of how security and technology buyers think and what earns their attention.
Experience directing agency and freelance partners.
Deep expertise in digital design, including paid media, social, email, landing pages, presentations, event materials, and video at a direction level.
Strong typographic sensibility and compositional instincts applied to performance-oriented creative.
Proficiency across Adobe Creative Suite.
Familiarity with Figma.
Ability to balance brand-level consistency with campaign-level flexibility.
Hands-on experience with AI generation tools in a professional design context.
Ability to construct prompts that produce on-brand, market-ready output and critically evaluate and integrate AI-generated assets into a coherent visual system.
Ability to give clear, constructive creative direction to junior designers, agency partners, and non-design stakeholders.
Ability to present and confidently defend creative rationale to senior stakeholders.
Strong organization and ability to manage multiple active campaign workstreams without compromising quality.

Nice To Haves

Background in enterprise technology.
Experience thinking about or building workflows for integrating AI generation into a high-volume go-to-market creative operation.

Responsibilities

Lead design execution for go-to-market campaigns across paid digital and social advertising, email, landing pages, event presence, and sales enablement materials.
Partner with Demand Generation and Marketing Operations to develop creative suited to engagement goals, channels, and audiences.
Translate campaign briefs and messaging frameworks into visual executions that resonate with enterprise security and technology decision-makers and drive measurable interest.
Maintain consistency and quality across concurrent campaigns and workstreams.
Provide creative direction to internal designers, external agencies, and production vendors.
Review and approve creative across digital advertising, social, presentations, event materials, video, print, and AI-generated assets.
Own the visual quality standard for all creative published under the Mimecast name.
Use AI generation tools as part of the creative process, evaluate outputs, and integrate generated assets into coherent visual systems.
Help define design standards and quality guardrails for AI-generated content pipelines and workflows.
Stay informed about AI tooling and bring relevant capabilities into the team’s practice.
Manage day-to-day relationships with design agencies and production partners, holding vendors accountable for timelines, budgets, and quality.
Support the Director of Brand in scoping agency work and evaluating deliverables against campaign and go-to-market objectives.
Collaborate proactively with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement, understanding campaign goals, audience context, and channel needs before creative work begins.
Present creative rationale to senior stakeholders and provide clear, constructive direction to designers, agency partners, and non-design stakeholders.
Manage multiple active campaign workstreams while maintaining quality and working at the pace of a company undergoing active market transformation.